Guidelines for Promotions on SeeMonterey.com
Thank you for participating in the MCCVB’s Specials and Promotions program! We look forward to working with you to promote your business through marketing your special offers.
For technical information on the Deals application, click here to download the Deals how-to document.
In order to ensure that our specials and promotions pages maintain consumer interest, we ask that you adhere to a few guidelines, listed below, when submitting your special offer.
- Please ensure that your offer is relevant to the promotion theme. For example, if the promotion theme is Summer of Savings, do not offer a Winter Wonderland package.
- Please provide a special that offers added value for the consumer. Examples:
- “Enjoy our low rack rates” does not provide added value for the consumer, while “Enjoy 10% off our rack rate” does.
- “Sunday all-you-can-eat brunch always $19.95!” does not provide added value for the consumer, while “Mention our Sunday Brunch Special and receive complimentary mimosas for two!” does.
- Advertisements for regular happy hours or twilight dinner specials are not appropriate; however, special winemaker dinners or limited-time offers such as "Mention this special when you reserve for $2 off each entree!" are.
- Please provide a special offer that is specific. "We have great special offers - contact us!" is not specific, while "We offer 20% discounts on our rooms from December 1 through April 1!" is specific.
- Include details on how customers can participate in the special promotion (i.e. “Mention Romance Package when calling for reservations,”), or a direct link to a web page where they can immediately book the promotion.
- If customers must call in to book a special offer, please ensure your staff is informed of the offer. One of the most frequent complaints the CVB receives from potential visitors is that they are unable to book specials offered on our site because property staff say they do not exist.
- Please check your spelling and grammar.
- Do not offer anything illegal, offensive or unethical.
- You may only mention another property if you are doing a co-promotion with them (i.e. “Book two nights at our hotel and get a $50 credit for dinner at Restaurant A!”).
- To ensure that no property dominates the Special Offers page, businesses may have only three offers live on the Special Offers page at any one time.
Your submission will be reviewed by our editorial team. You should receive a response within one working day.
Although this site has been tested thoroughly, bugs may still crop up. Please let us know if you encounter a problem with your submission.
If you have any questions, please contact Allyson Thommen, Marketing Coordinator, at 831-657-6404 or allyson@mccvb.org.
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