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Monterey Spotlight
 
 

Featured Events

Apr
27
2014

Big Sur International Marathon

Apr. 27
The Big Sur Marathon is 26.2 miles of the most beautiful coastline in the world -…more
May
2
2014

Steinbeck Festival

May. 2-May. 4
This annual festival consists of several days of films, speakers, panels, theater,…more
May
2
2014

TUDOR United SportsCar Championship

May. 2-May. 4
This entirely new series created by the merger between the GRAND-AM Rolex Sports…more
May
2
2014

Wildflower Triathlon

May. 2-May. 4
One of the premier triathlons nationally and internationally, this course will test…more
May
3
2014

Winemakers' Celebration

May. 3
Over 30 Monterey County wineries from 9 American Viticultural Areas (AVAs) will…more
May
9
2014

Monterey Rock n' Rod Festival

May. 9
The annual festival was envisioned as a fun and entertaining way to raise…more
May
11
2014

Mother's Day Brunches in Monterey County

May. 11
Score some points with Mom this Mother's Day and treat her to a fabulous brunch in…more
May
14
2014

Amgen Tour of CA Stopover

May. 14
The Amgen Tour of California will return to Sacramento, the Capital of California,…more
May
15
2014

Carmel Art Festival

May. 15-May. 18
Carmel-by-the-Sea highlights its artist colony origins with the Carmel Art Festival.…more
May
15
2014

Salinas Valley Fair

May. 15-May. 18
Enjoy the atmosphere of an old-fashioned county fair, complete with carnival,…more
May
16
2014

Cooking for Solutions

May. 16-May. 18
The culinary event of the year, Cooking for Solutions features great chefs, gourmet…more
May
16
2014

Ferrari Racing Days

May. 16-May. 18
Ferrari Racing Days return to Mazda Raceway Laguna Seca with three full days of…more
May
23
2014

California Roots Music & Arts Festival

May. 23-May. 25
The 5th annual California Roots Music and Arts Festival is a three-day event packed…more
All
 

 

Bixby Bridge, Big Sur

Bixby Bridge, Big Sur

Visitor Statistics

Tourism
Visitation
Hospitality
Population
Demographics
Assets
Weather
Events
Distances/Driving Times


Tourism

  • Tourism in Monterey County is a 2.3 billion dollar industry (2013 Dean Runyan Associates).
  • The number of tourism-generated jobs in Monterey County in 2013 was 22,000 full-time positions.
  • 57.9 million dollars goes into local taxes (2013 Dean Runyan Associates).
  • Monterey County's core markets include the San Francisco Bay Area, Central Valley and Los Angeles.
  • High/Low Seasons: Peak season is summer: June through September; Shoulder season: October, November and April, May; Off-Peak: December through March.

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Visitation

  • Number of visitors annually to Monterey County according to State of California and D.K. Shifflet & Associates (2012 figures):
    • 8.39 million person-trips total
    • 7.08 million leisure
    • 1.31 million business
  • Number of visitors to the El Estero visitors center- 122,049
  • Most visited attraction: Monterey Bay Aquarium - 1,883,671 (2012)

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Hospitality

  • Total number of lodging properties:
    • 252 in Monterey County (total county)
    • 210 in Monterey Peninsula
  • Total number of hotel rooms:
    • 12,004 in Monterey County (total county)
    • 9,588 in Monterey Peninsula

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Population

  • Monterey County: 421,898
  • Del Rey Oaks: 1,653
  • Greenfield: 20,754
  • Marina: 20,041
  • Sand City: 340
  • Soledad: 26,012
  • Pacific Grove: 15,295
 
  
  • Carmel-by-the-Sea: 3,787
  • Gonzales: 8,327
  • King City: 13,093
  • Monterey: 30,250
  • Salinas: 152,994
  • Seaside: 33,576
  • Castroville: 6,481
Based on 2011 figures from United States Census Bureau

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Demographics

  • Average Age of Total Population:
         County - 32.3
         Peninsula - 37.6
  • Average Household Income:
         County - $68,000
         Peninsula - $76,000
  • Average Cost of Housing:
         County - $650,259
         Peninsula - $938,685

Based on US Census Bureau information

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Assets

  • 252 lodging facilities with 12,004 guest rooms
  • 700 restaurants
  • More than 100 art galleries
  • 1 airport with passenger service to Las Vegas, Phoenix, San Francisco and Los Angeles
  • Amtrak rail service
  • 99 miles of shoreline including the Big Sur coast
  • 6 county parks
  • 14 state parks
  • 2 regional parks
  • 1 National Forest
  • 1 National Monument
  • 1 Wilderness Area
  • 1 Marine Sanctuary
  • 2 Harbors
  • 1 National Estuarine Research Reserve & Visitor Center
  • 9 Museums (History, Art, Natural History and Children's)
  • 26 golf courses
  • 17-Mile Drive in Pebble Beach
  • Monterey Bay Aquarium
  • National Steinbeck Center
  • More than 50 wineries and 40 tasting rooms.
  • A diverse destination with regions including Big Sur, Pebble Beach, Fisherman's Wharf, Cannery Row and the central business districts of Carmel, Monterey, Salinas and Moss Landing.
  • Special events, including the AT&T Pebble Beach Pro-Am Golf Tournament, Monterey Jazz Festival, Salinas Rodeo, Salinas Air Show, Living History Day, the Castroville Artichoke Festival—and many more, covering sports and recreation, the lively and plastic arts, history, food, and wine.

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Weather

  • Climate: Moderate year-round. Coastal climate tends to be cool and sometimes foggy in the summer months. Inland temperatures (Salinas Valley, upper Carmel Valley and Big Sur Valley) are generally warmer and can exceed coastal temperatures by 20 degrees in summer.
  • Temperature: Average year round temperature is 59 degrees Fahrenheit. Average summer temperature ranges from 51 to 68 degrees F.; average winter temperature ranges from 44 to 61 degrees F.
  • Rain Days: Average 19 days per year; average yearly rainfall in 18 inches, falling primarily between November and April.
  • Water Temperature: Ocean surfaces average low in the low 50s all year.

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Events

Major local events and estimated attendance (based on 2011 figures)

 

  • AT&T National Pro Am: 140,000+
  • Mazda Raceway Laguna Seca Events
    • Rolex Grand Am Series: 28,000
    • Red Bull U.S. Grand Prix: 136,000
    • Rolex Monterey Historic Automobile Races: 50,000+
    • American Le Mans Series: 36,000
    • Porsche Rennsport Reunion: 50,000
    • Ferarri Racing Days: 18,000
  • California International Airshow: 45,000+
  • Sea Otter Classic: 60,000+
  • California Rodeo Salinas: 50,000+
  • Monterey County Fair: 70,000
  • Monterey Jazz Festival: 40,000+
  • Pacific Grove Good Old Days: 35,000
  • Monterey Auto Week & Pebble Beach Concours d'Elegance: 50,000+
  • Big Sur Marathon
    • Athletes: 10,000+
    • Exposition: 18,000
  • Monterey Blues Festival: 30,000+
  • Castroville Artichoke Festival: 30,000

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Distances / Driving Times

To Monterey Peninsula

From San Francisco
From San Jose
From Santa Cruz
From Sacramento
From Los Angeles
From Hearst Castle

120 miles / 2.5-3 hours
70 miles / 1hour 20 minutes
45 miles / 1 hour
190 miles / 3.5 hours
378 miles / 6-7 hours 
90 miles / 3 hours

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Lay of the Land

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Lay of the Land

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Click on the links for high-resolution maps of Monterey County communities, suitable for printing: Monterey, Carmel and Carmel Valley, Pacific Grove, Pebble Beach, Salinas, Seaside, Marina, Sand City and Moss Landing.

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Monterey Highlights
Monterey County's scenic drives range from the legendary to the little-known, from Highway One to ... more
The Monterey Bay Aquarium is consistently ranked #1 in the United States for its innovative ... more
This is a great place to take in the sights, sounds and smells of Monterey. ... more
Mazda Raceway Laguna Seca is an 11-turn, 2.238-mile road course best known for The Corkscrew and ... more
The Basilica of San Carlos Borromeo de Carmelo Mission (Carmel Mission) was founded in 1770, making ... more
Cannery Row houses an eclectic blend of specialty shops, local artists' galleries, more than 25 ... more
Home to museums, galleries and performing arts venues, Monterey County is a hub for artistic ... more
The antique restored adobes make Monterey the most historic city in California. ... more
Monterey County's shopping scene is full of great deals and extraordinary surprises, from fine art ... more