Posts in Research & Trends

10/27/2015

6 Types of Future Travelers to Keep on Your Radar

New locales, social media habits and authentic experiences—these are trends have begun to define what travel means for millions of globetrotters. But what does the mindset of today’s travelers

10/16/2015

Riding the Wave of "China-US Tourism Year"

Chris Babb, president and owner of The Group Tour Company, says the U.S. is ready to accommodate rising numbers of Chinese tourists which are expected to increase to 5 million a year in tandem with

10/11/2015

Room Rates Set to Make Record Jump in 2016

In August, it was reported that hotel fees and surcharges are set to hit record levels in 2015. Based on consecutive-year increases over the past five years, 2016 may well see another increase. Beyond

10/9/2015

Tourism Video Ad Watchers 23x More Likely to Book a Room

Key highlights of the study include: Travelers exposed to tourism ads were more than 6x more likely to book a hotel in the destination city. Travelers who watched the tourism video ads were 23x more

10/8/2015

Top Trends for Travel Service Providers Identified

In the past 100 years, travel has evolved and the travel industry has innovated and pivoted to keep up with changing demographics, technology and consumer expectations. A new report issued by American

10/5/2015

Woo Millennials With a Wink, an Emoji or Whatever It Takes

In the USA, younger millennials (18-24), spend an average of 91 hours a month in smartphone apps, about 18 hours more than people who are 35 to 44 and 33 hours more than 45 to 54 year-olds.

9/25/2015

The Impacts of Social Media on Tourism

Consumers engage with social networking sites to research trips, make informed decisions about their travels and share their personal experiences of a particular hotel, restaurant or airline.

9/21/2015

Looking for Conventions, Cities Add Hotel Rooms

Strong news about the lodging industry and improving exhibition and trade show business are helping to drive the developments. Hotel occupancy nationwide hit an average of 73.5 percent in July, the

9/18/2015

Intellectual Capital Is the New Draw for Smart Meetings Destinations

To differentiate themselves, cities are formalizing networks of local intellectual and business influencers to attract convention organizers operating in those influencers’ industry sectors.

9/10/2015

Local Tourism Marketing Efforts Use Social Media to Draw Young Adults

The millennial generation — 82 million people in this country born from the early 1980's to about 1997 — doesn’t necessarily like to repeat specific experiences, and they often make entertainment

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