Our Board conducted a strategic planning Summit May 3-4 and developed new Vision and Mission Statements, Organizational Values, and Strategic Priorities. These elements combine to form a strategic plan that in turn drives the initiatives that will form our 2012-2013 Business Plan. The Strategic Plan will be formally adopted at our Board meeting on May 23 and we will share it with you in our next newsletter.

Last month I promised we would talk about new members joining our team. We are pleased to announce the following:

Colleen Chen, Media Relations Specialist - You may recognize Colleen from your morning news when she was co-anchor of the KION morning news. Colleen has an award-winning news media background including writing, producing, pitching and executing social media initiatives. She is an enthusiastic evangelist for tourism in Monterey County and excited to share that with our travel writers' audiences.

Jerry Diaz, Sales Executive, Small Meetings - Jerry has been with the MCCVB doing excellent work in conference services. We are confident that Jerry's experience in the sales department will contribute to outstanding success as he takes on the challenge of this new position. Jerry is tasked with soliciting business for meetings and events that are 150 delegates or less.

Stephanie Calica, Sales Coordinator - Stephanie comes to us with extensive experience at the Carmel Valley Ranch where she has held sales coordinator and guest services positions. Previous to the CVR Stephanie worked in sales and reservations at the Beach Resort Monterey.

Jennifer Johnson, Director of Finance - Jennifer Johnson has a proven track record in cost saving and continuous improvement initiatives and considerable experience in DMO finance. During her ten years as Finance and Operations Director at the Tacoma Regional CVB Jennifer served as a key member of the senior management team in organizational management and development. She served as interim executive director, implemented best practices and achieved accreditation for the TRCVB. Prior to that Jenny was in finance at Honeywell.

And one last time: Don't forget our annual meeting is coming up quickly - be sure to register for the event that will be held Wednesday, June 20.

Tammy Blount
President & CEO