Since the launch of the MCCVB's microsite, SeeMonterey.com/CarWeekTravel, web traffic has doubled based on year-over-year comparisons. It's been the No. 1 page since August 8, with more than 50,000 views to date.

Media coverage generated has highlighted the joint efforts of the MCCVB and community officials to promote Car Week events while accommodating locals at the same time.