Key highlights of the study include:Travelers exposed to tourism ads were more than 6x more likely to book a hotel in the destination city. Travelers who watched the tourism video ads were 23x more likely to book a hotel in the destination city. Travelers exposed to tourism ads spent an average of $221 on rooms when booking trips that included one or more weekend days. Read more about the study here.
Tourism Video Ad Watchers 23x More Likely to Book a Room
Published: Friday, October 9, 2015 1:36 PM