More than 61% of travelers in the US will use a mobile device to look up information prior to a trip – representing 47.4% of all digital travel research, according to eMarketer. By next year, this number is expected to hit 72.8 million, increasing to 54.6% of digital travel research. While a majority of actual purchases are still ultimately made on desktop; today, numerous screens are engaged along the way - see more here.
Why Travel Needs to Embrace Cross-Device Marketing
Published: Saturday, September 5, 2015 11:13 AM