Photo Credit: Monterey County Fair Heritage Foundation

The 16th Annual Monterey Beer Festival is returning to the beautiful Monterey County Fair & Event Center on Saturday, July 8th during the Summer of Love. Taste the very best beer from around the globe from your very own souvenir Monterey Beer Festival tasting pilsner included in with admission. The festival will provide hundreds of beers to sample plus a variety of delicious food to pair with your beer of choice.  

The Monterey Beer Festival attracted 5,000 attendees last year who enjoyed tasting an array of outstanding beer and food. In addition to many new beers to delight the senses and please your palate this year, the Monterey Beer Festival will feature music from several live bands, special VIP ticket holder benefits, all in a totally fun, relaxed party atmosphere at the beautiful Monterey County Fair & Event Center.

Monterey Beer Festival 

Bring your friends, spouse, significant other, cousins or just make some new friends at this friendly fun festival! And if you want, grab a headband, put a flower in your hair, wear your tye-dye and join the party! A not-to-be-missed event for anyone 21 and over, the Monterey Beer Festival benefits the non-profit organization, Monterey County Fair Heritage.

Daze on the Green will provide a huge dose of rock & roll, creating an energetic dance party featuring lots of classic favorites.  The 60’s Summer of Love Band will perform lots of favorite songs from the 1960’s.KCDU 101.7 The Beach’s DJ Fredo as MC will keep the fun going all afternoon!

Celebrating its 16th year on the Monterey Peninsula, the Monterey Beer Festival will be held on Saturday, July 8, 2017 at the Monterey County Fair & Event Center. The event is held from 12:30 p.m. - 5:00 p.m. for General Admission with 11:30 a.m. early entry for VIP Ticket Holders.

VIP ticket holders will have their very own private area to beat the lines in the general festival area. They’ll also have access to private restroom facilities adjacent to the Monterey Room. All ticket holders will receive a Monterey Beer Festival souvenir beer pilsner glass.

Monterey Beer Festival

Photo Credit: Monterey County Fair Heritage Foundation

Getting thirsty? Buy your tickets soon!

General Admission Presale Price (through July 7, 2017) is $45 or $50 at the gate. Tickets are available in the online store at

VIP with 11:30am early admission Presale Price (through July 7, 2017) is $70 or $80 at the gate. VIP Ticket holders will have VIP Area In and Out privileges and private restrooms.

Designated Driver Admission Price is $20 brings someone there for the fun but not the alcohol to get you home safely.  The Monterey Beer Festival encourages all patrons to drink responsibly.

Parking is $10 on site or nearby on Fairground Road. All Ticket holders must be 21 and over and show a current ID. Buy your tickets early and enjoy a great discount Donations are tax deductible and let’s drink to that!