Community Connection Fall 2021

WELCOME TO THE COMMUNITY CONNECTION

Brought to you by the Monterey County Convention & Visitors Bureau

MONTEREY COUNTY: A GREAT PLACE TO LIVE AND VISIT!

The Governor has officially reopened California and the County of Monterey is following the guidelines put forth by the State.  Please note that the individual counties and businesses reserve the right to impose their own, more restrictive guidelines and the Governor will retain his emergency order authority in case there is a significant lapse in our progress.

Biggest changes

  • End to tiered-system

  • Social distancing no longer required

  • No capacity limits on businesses

  • State/County to follow CDC guidelines for mask wearing

    • In many cases, people who are fully vaccinated will not need to wear a mask indoors unless a business opts to require that customers mask up.

    • Unvaccinated people should continue to wear masks when using public transportation and indoors at places like restaurants, movie theaters and grocery stores

    • Additionally, Californians can continue to wear masks if they choose, especially around children and others who are vulnerable or not yet eligible for inoculation.

    • See here for other mask wearing exceptions and requirements

CDC Travel Recommendations

  • If you travel in the United States, you do not need to get tested before or after travel or self-quarantine after travel

  • You need to pay close attention to the situation at your international destination before traveling outside the United States

  • You do NOT need to get tested before leaving the United States unless your destination requires it

  • You still need to show a negative test result or documentation of recovery from COVID-19 before boarding an international flight to the United States

  • You should still get tested 3-5 days after international travel

  • You do NOT need to self-quarantine after arriving in the United States


 

RAPID TESTING IN DOWNTOWN MONTEREY

Portola Hotel & Spa in Old Monterey is proud to announce a new partnership with Virus Geeks, Inc. to provide no-cost COVID-19 testing to hotel guests and to the public, Tuesday - Saturday, 7am-4pm.

Walk-in testing services provided by Virus Geeks are available at the Peet’s Coffee shop at Portola Hotel, 220 Alvarado Street in Downtown Old Monterey. COVID-19 PCR testing at this location is free. (Please note: Peet's Coffee at Portola Hotel is temporarily closed for business. It is currently used only as a testing site.)

The opening of this new testing location in Downtown Old Monterey aligns with Portola Hotel’s continued efforts to create a safe working environment. All non-vaccinated Portola Hotel employees will be tested twice a week, and testing services will be available for all staff, guests, and community members.


 

COVID-19 WEEKLY UPDATE: OCTOBER 18, 2021

The Monterey County Board of Supervisors today gave final approval to a countywide face covering ordinance with requirements that only go into effect when COVID-19 transmission rates are at high levels.

This ordinance will go into effect October 29th but it is important to know there are very specific triggers which would make masking indoors mandatory.

The indoor face covering rule would only go into effect on that date if Monterey County’s Community Transmission Rate, as calculated by the CDC, is either “substantial” or “high.” That means even with the ordinance in place, the mask requirement would not go into effect if community transmission rates were not at those high levels. (Read more here.)


 

NOW IS THE MOMENT

As we move into the fall shoulder season, MCCVB has relaunched Now is the Moment through a strategic mix of paid, owned and earned media and targeting key markets to drive visitation during this period. Where the April version of the campaign focused on the collective need to get out, this new iteration is all about arrival – the feeling taking that first breath of fresh air, that first peek of the coastline, or the first sip of a local Pinot Noir. The idea that once you have arrive, you are here and ready to experience all things Monterey County, embracing unexpected adventures and natural beauty.

The campaign is currently live with a refreshed :30 television commercial in our drive markets including the Bay Area, Central Valley and Los Angeles, as well as Seattle. Digital tactics including paid search and display advertising are running in all drive and regional fly markets.

We have updated our Now is the Moment landing page, and have posted the launch across our social media accounts. We have also updated the Now is the Moment Toolkit  with updated messaging, new images and videos, and more ways for you to share and get involved with the campaign. If you have questions or would like more information on how to engage with the campaign or the marketing team, please reach out to marketing@seemonterey.com.

.


 

WHO'S THAT GIRL?

 
As a native to Monterey County and third generation hospitality worker, I am proud to be in an industry that plays such a great role in the community.  The vision of the Monterey County Convention and Visitors Bureau is to inspire the world to experience our extraordinary destination responsibly, and in a way that maximizes the benefits of tourism to our vast array of communities. 
 
Please feel free to contact me with any industry related questions or concerns: jkocher@seemonterey.com
 
We appreciate your partnership and support.  We couldn't do what we do without you. 
 
Stay well and take good care.
 
-Jeniffer

 


Miss an issue of the Community Connection?  See below for past issues:

Summer 2021