MCCVB's FY21-22 Leisure Campaign Refresh

MCCVB's Now Is The Moment Refresh campaign will drive travel intent to key markets by amplifying inspirational messaging that speaks to Monterey County moments.

Where the Spring 2020 campaign focused on the collective post-pandemic need to get out, the refreshed campaign is all about arrival. You’re here and ready to experience all things Monterey County, and you’re here for one heck of a memorable time.

Now is the Moment to embrace the unique experiences and natural beauty of Monterey County.

Key Campaign Messages

  • Arrive and rejuvenate – Breath in that salty sea air, dip your toes in sugar white beaches, feel the warmth of California’s famous sunshine and rejuvenate in the most charming and breathtaking setting along California’s Central Coast.
  • Embrace outdoor adventure, food & wine, and scenic beauty – Discover unexpected adventures to grab your moment including outdoor recreation for every skillset, mouthwatering culinary finds paired with award-winning wines, immersive cultural experiences and renowned scenic drives. 
  • Welcoming and friendly – Feel at ease in a welcoming and friendly destination with the highest health and safety protocols in place so that you can enjoy the much needed vacation you deserve.

Now Is The Moment Tools & Resources

This toolkit is designed to educate, unite and align the Monterey County tourism and hospitality community in our marketing recovery efforts. Together, through collaborative and coordinated efforts, our industry can accelerate the rate of economic recovery for the County.

Included here are assets and ideas that will help your business leverage the continuation of our “Now Is The Moment” recovery campaign this fall.

Opportunities To Inspire & Connect

Here are some ways you can engage your audience:

• Ask them to share themselves in the moment during their Monterey County visit using #SeeMonterey.

• Create your own series of “Now is the Moment” content, like “Now is the moment to get the gang back together” where you showcase family or friend travel experiences. Or, create your own Point of View footage to showcase moments including epic sunsets, hotel room views or rolling vineyards.

• Share limited-time offers that inspire visitation now. For example, offer a mid-week lodging discount that is only available when you mention “Now is the Moment.”

For questions about MCCVB's Now Is The Moment Refresh Campaign contact