Now Is The Moment Campaign


MCCVB's FY20-21 Recovery Campaign

MCCVB's Now Is The Moment campaign will drive travel intent on a national level by amplifying inspirational messaging that speaks to Monterey County moments.

The Monterey County brand is made up of moments – moments inspired by Monterey County’s tranquil beauty and storied history. After a challenging year, people everywhere have missed out on life-enriching moments. The Now Is The Moment campaign is a call to action to grab those moments back – to recharge and reconnect with nature, family and friends.

Now is the moment to rejuvenate your soul in awe-inspiring Monterey County.

Key Campaign Messages

  • Reconnect and rejuvenate – It is time to reconnect and rejuvenate in the most charming and breathtaking setting along California’s Central Coast.
  • Rediscover outdoor adventure, food and wine and scenic beauty – Discover epic adventures to grab your moment including outdoor recreation for every skillset, mouthwatering culinary finds paired with award-winning wines, immersive cultural experiences and renowned scenic drives. 
  • Welcoming and friendly – Feel at ease in a welcoming and friendly destination with the highest health and safety protocols in place so that you can enjoy the much needed vacation you deserve. 

Now Is The Moment Tools & Resources

MCCVB created a Now Is The Moment toolkit to educate, unite and align Monterey County businesses in our collective marketing recovery efforts. We are all in this together as we work towards recovering our tourism economy.

This toolkit will provide you with assets and ideas that will help your business leverage our “Now Is The Moment” recovery campaign.

Opportunities To Inspire & Connect

Here are some ways you can engage your audience:

• Ask them to share themselves in the moment during their Monterey County visit using #SeeMonterey.

• Create your own series of “Now is the Moment” content, like “Now is the moment to get the gang back together” where you showcase family or friend travel experiences. Or, create your own Point of View footage to showcase moments including epic sunsets, hotel room views or rolling vineyards.

• Share limited-time offers that inspire visitation now. For example, offer a mid-week lodging discount that is only available when you mention “Now is the Moment.”

For questions about MCCVB's Now Is The Moment Campaign contact