Stakeholder Corner April 2019

 

Welcome to the Stakeholder Corner!


 

Things to Know From the CEO

Have you heard the news?  Monterey Regional Airport is now servicing non-stop daily flights to and from Dallas. Direct flights to and from our great airport now include Dallas, Denver, San Diego, Phoenix, Los Angeles, San Francisco and Las Vegas. This is just in time accommodate visitors coming to our destination to experience the amazing culinary scene. Visit California and Michelin have announced the California edition of MICHELIN Guide, which will feature  Monterey County restaurants

Don't miss out on the opportunity to contribute your leadership to the tourism economy in Monterey. MCCVB is seeking Applications for the 2019-20 MCCVB Board of Directors. Members of the Board of Directors are responsible for the strategic direction and oversight of the MCCVB and ensuring that we have a vibrant organization and community for years to come.

All elected positions are two-year terms. If you are interested in applying, please click HERE for more information.

Thank you for your support of the Monterey County Convention & Visitors Bureau and our tourism economy.


 

Monthly Reports

 

Group Sales & Services

 

Sales March 2019 

 

(Click image above for full Group Sales & Services report)


 

Marketing Communications

 

MarCom March 2019
 

(Click image above for full Marketing Communications report)


 

Visitor Services

 

VS March 2019

(Click image above for full Visitor Services report)


 

Sustainable Moments

Have you checked out the Sustainable Showcase yet?  Learn about Monterey County businesses and attractions whose sustainability efforts help make our community a great place to live and visit. Highlights include practices in recycling, water conservation, plastic reduction, composting, energy conservation, transportation, food and wine, and meeting and events. If you'd like to have your great work highlighted, please send in your sustainable practices to: membership@seemonterey.com.

Partner spotlight: Embassy Suites Seaside-Monterey Bay

Under the Hilton brand, our local Embassy Suites participates in the Clean the World Program. Clean the World's mission is to protect the environment and save millions of lives by leading the global hygiene revolution. Clean the World recycles discarded soap bars and plastic bottles and repurposes them to provide a means of hygiene to other countries around the world, who otherwise may have limited or no access to these items. With the help of Embassy Suites Seaside-Monterey Bay, Hilton has been able to help create and distribute  over one million hygiene kits.


 

Creating Content with Allyson Ryan

What's behind the numbers when it comes to social media and online presence? How do we get there? Earned impressions are derived from media FAMs, pitches and press releases.  Website traffic is generated from paid, owned and earned media.  Social engagements come from compelling content. 

The overarching thread is content. Engaging content is critical to meeting all of these goals. Driving traffic to the website, getting users to like or comment on social or delivering compelling story ideas to journalists.

Take a look at the MCCVB's content calendar to see what we are planning and how you can engage with us in an co-op or as a guest blogger.

 

Extranet Tip: Keeping Your Contacts Up-to-Date

To ensure you are receiving leads and service requests and maintain the ability to keep your listing on SeeMonterey.com current, be sure your contacts are all up-to-date.  

Please take a moment to email us a current list of the names, titles, phone numbers, and email addresses of the contacts presently employed/contracted with your business, who have permission to maintain your account or receive and respond to leads and service requests.

When a contact leaves your business it is important to notify us so we may remove them from the SeeMonterey.com features associated with your account.

Please contact Cynthia for assistance with your Extranet contacts: cynthia@seemonterey.com or 831-657-6401.  Thank you!

Welcome to our newest Members:

Around the Globe with David Cater

MCCVB’s Tour & Travel team works closely with wholesalers, domestic receptive operators and international outbound tour operators to fill shoulder seasons and need periods for the destination.

The international group plan revolves around China’s MICE (Meetings, Incentive, Corporate and Exhibition) opportunities as well as both incentive and corporate group business from Mexico and Canada. Tour & Travel market development concentrates on building product in these target markets while supporting Visit California’s 18 offices in 14 global markets, as they will bring important FAMs for tour operators and airlines around the globe. 

 


Media Highlights

 

March Media 3

March Media 1

March Media 2
(Click photo to view full story featured on nbclosangeles.com)
(Click the photo to view full story featured in Skift.com)
(Click the photo to view full story featured on ksbw.com)

 


Industry News and Events

 

BRAND USA  ROI STUDY BY OXFORD ECONOMICS

The study, led by Oxford Economics, provides a detailed analysis of the ROI of Brand USA’s marketing efforts for the year ended September 30, 2018 (Fiscal Year 2018). The study utilizes an econometric model to quantify the incremental visits to the U.S. generated by Brand USA activities in each of the markets where Brand USA was active in FY18.


 

MCCVB Quarterly Forum

Tuesday, April 23rd, Monterey Marriott

MCCVB Visitor Services Town Hall Meeting

Wednesday, April 24th, MCCVB Office

MCCVB Board of Directors Meeting

Thursday, April 25th, The Lodge at Pebble Beach

Monterey County Hospitality Association (MCHA) Employee Appreciation Day

Tuesday, April 30th, Monterey Fairgrounds