Dear Stakeholders,
There is still much uncertainty around how the next few weeks will unfold, and tough decisions continue to be made. Our organization, too, continues to make difficult decisions and has had to reduce our work force by 80%, as well as institute pay reductions for the remaining team. While these cuts are deep, they are necessary to maintain our reserve capital for recovery. Our team has been quickly adapting to the crisis at hand, working harder than ever to ensure the critical marketing, communications, sales and membership programming needed during this time.
For weeks we have been working closely with the Monterey County Hospitality Association, the Monterey Peninsula Chamber of Commerce and other chambers throughout the destination to keep our businesses sustainable, plan for a united recovery and advocate for the funding necessary to bring hospitality business back. While we face an enormous challenge, we have considerable resources within and outside MCCVB and our Board of Directors. Our intent is to leverage every possible relationship we have to bring us out of this crisis as quickly as possible.
We thank you for your continued support and collaboration. And we look forward to the day when we can aggressively start marketing and bring visitors back to Monterey County.
Wishing you and your family good health. Stay safe, and remember #MontereyCountyStrong.
Rob O'Keefe,
Interim President and CEO

CARES Act Update

The CARES Act, the largest economic relief package in our nation’s history, includes major provisions U.S. Travel Association (USTA) fought for to deliver economic support to travel businesses, travel workers and their families.

USTA has created the Emergency Preparedness and Response: Coronavirus Toolkit that contains the latest information and resources, along with messaging guidance on how best to respond to this evolving issue. It includes talking points for use with the Media, a guide for communicating healthy travel practices, a crisis readiness playbook and more.

When Congress approved the $2.2 trillion CARES Act, Visit California put together brief descriptions of the main components, with links to more detailed documents provided by the U.S. Small Business Administration, Senate Committee on Small Business and Entrepreneurship and more. Click here for more details.

To learn more about your eligibility for relief, click here.

More Information on SBA Loans

• The U.S. Department of the Treasury announced today that applications for the Paycheck Protection Program (SBA Business Interruption Loans) will open on April 3. Additional resources are available on their website

• SBA State/Regional Resources Guide: a list of SBA lenders in every state

• U.S. House Small Business Committee's Small Business Owner's Guide to the CARES Act and CARES Act Small Business Resources

• SBA's Coronavirus (COVID-19): Small Business Guidance & Loan Resources



Monterey County Tourism Remains Focused on Recovery
MCHA, MPCC & MCCVB focus on Business and Marketing Recovery
Monterey County Tourism Faces Devastating Impact
Short-term loss estimated to be $400 to $500 million in first 90 days of COVID-19 pandemic
Monterey County Hospitality and Tourism Organizations Stand United
The blow to a critical industry is being monitored, mitigated and will be overcome

To assist you with talking points and additional resources, please see the following links:


Open MCCVB Member Businesses


Postponed Events & Closed Attractions


Closed Lodging Properties







MC March 2020

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Sales March 2020

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VS March 2020

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Let's beat this together.

Tourism is both lucrative and critical to Monterey County's economy. It creates jobs and paychecks, fills restaurants and shops, sells attraction tickets, fuels critically important tax revenues and improves the quality of life for residents. In the 2018-19 fiscal year, 4.6 million visitors to Monterey County generated $2.98 billion in visitor spending and kept over 25,000 people employed. Hear from some of those directly impacted by Monterey County tourism has on their lives. 

The Student

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The Entrepeneur

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The Icon
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