Welcome to the Stakeholder Corner!


Dear Stakeholders,

As we near the year's end we would like to thank our fellow hospitality employees, partners and advocates of the tourism industry. Without your hard work and support, Monterey County would not see the benefits of the $3B industry. As stated in our Business Plan, it starts with putting Heads in Beds which in turn fills shops and restaurants, sells attraction tickets, and most importantly, contributes to over 25,000 jobs for family and friends in our community.

The revenue garnered from local sales and transient occupancy tax receipts provides financial support for our emergency services, libraries, neighborhood improvements and road repair. The tourism industry enables businesses that residents count on to thrive.

Tourism matters. You matter. And we thank you.

We wish you and your families a Happy Holiday and a safe and joyous New Year!


Tourism Matters

A shining star of the local economy, tourism is a leading, thriving industry in Monterey County. Taxes and revenue generated from local attractions, hotels and restaurants are vital to the well being of Monterey County's schools, roadways, police force and other infrastructure improvements that benefit the community. Click here for our latest insertion in the Monterey Herald/MCHA Hospitality & Tourism section. 

The Student

The Entrepeneur

The Icon


November Monthly Reports


Group Business Development 


Nov 19 Sales

(Click image above for full Business Development report)


Marketing Communications


Nov 19 Marcom
(Click image above for full Marketing Communications report)

Visitor Services


Nov 19 VS a       Nov 19 VS b

(Click image above for full Visitor Services Report)


Discover the Undiscovered


Get off the beaten path and discover the undiscovered on your next trip to Monterey County. With some of the best known vacation getaways, like Pebble Beach, Carmel-by-the-Sea, Cannery Row and of course the city of Monterey… Monterey County is also home to some of the most epic hidden gems in the country. Discover them today!

Moss Landing

(Click photo above to watch video)

Salinas Valley

(Click photo above to watch video)

Pinnacles National Monument
(Click photo above to watch video)

Media Highlights

Afar Nov 19

Big Sur Forbes

Modern Luxury

(Click photo to view full story featured in afar.com)
(Click the photo to view full story featured in forbes.com)
(Click the photo to view full story featured in phillystylemag.com


Industry News and Events


Portola Hotel & Spa Announces New Renovations and Property Additions

Portola Hotel & Spa, the elegant Four-Diamond hotel situated along Central California’s Monterey Bay, is pleased to announce that the next phase of the property’s multimillion-dollar renovation is underway, with special emphasis on the guest rooms.  Read more here.


Monterey Green Business Mixer, Hosted by the City and County of Monterey and Wave Street Studios

January 16th, Wave Street Studios

Rancho Cielo Culinary Affiar

Friday, January 17th, Rancho Cielo

Carmel-by-the-Sea Culinary Week

January 19th - 26th, Carmel-by-the-Sea

10th Annual John "Spud" Spadaro Hospitality Awards

January 24th, Elks Lodge Monterey

10th Annual Whalefest 

January 25th and 26th, Old Fisherman's Wharf Monterey

Monterey Peninsula Chamber of Commerce Annual Membership Luncheon

January 28th, The Inn at Spanish Bay

Champion of the Arts Gala

Saturday, February 1st, Portola Hotel & Spa


November 2019

October 2019

September 2019

August 2019

July 2019

June 2019

May 2019

April 2019

March 2019