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Destinations
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Monterey
- Hotels
- Things to Do
- Monterey County on a Budget
- Itinerary: Midweek Monterey Getaway
- Monterey Beaches
- Cannery Row
- Old Fisherman's Wharf
- Monterey Bay Aquarium
- WeatherTech Raceway Laguna Seca
- Monterey Bay Coastal Recreation Trail
- Historic Monterey
- Monterey Wine Tasting Rooms
- Monterey State Beach
- El Estero Park
- Jacks Peak Park
- Veterans Memorial Park
- Guided Tours
- Restaurants
- Shopping
- Travel Like a Monterey Expert
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Big Sur
- Travel Like a Big Sur Expert
- Hotels
- Camping & Hiking
- Big Sur Beaches
- Arts & Culture
- Bixby Bridge
- Big Sur Itinerary
- Big Sur Live Webcam
- Big Sur International Marathon
- Andrew Molera State Park
- Garrapata State Park
- Julia Pfeiffer Burns State Park
- McWay Falls
- Limekiln State Park
- Los Padres National Forest
- Pfeiffer Big Sur State Park
- Point Sur Lightstation
- Restaurants
- Spas
- Pebble Beach
- Carmel-by-the-Sea
- Pacific Grove
- Carmel Valley
- Marina
- Seaside
- Salinas
- Moss Landing
- Sand City
- Castroville
- Spreckels
- South County
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Monterey
- Lodging
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Things to Do
- Free Things to Do in Monterey County
- Attractions
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Itineraries
- Now is the Moment Itineraries
- Highlights Itinerary
- Outdoors Itinerary
- Family Itinerary
- Girlfriend Getaway Itinerary
- Golf Itinerary
- History and Heritage Itinerary
- Road Trip Itinerary
- Romantic Itinerary
- Shopping Itinerary
- Spa Itineraries
- Steinbeck Itinerary
- Wine and Dine Itinerary
- Three Days in Monterey Wine Country
- Outdoor Activities
- Animals and Wildlife
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Parks
- Top 10 Campsites
- Andrew Molera State Park
- Cachagua Community Park
- El Estero Park
- Elkhorn Slough
- Fort Ord National Monument
- Fremont Peak State Park
- Garland Ranch Regional Park
- Garrapata State Park
- Jacks Peak Park
- Julia Pfeiffer Burns State Park
- Laguna Seca Recreation Area
- Lake San Antonio
- Limekiln State Park
- Locke-Paddon Community Park
- Los Padres National Forest
- Monarch Grove Butterfly Sanctuary
- Monterey Bay National Marine Sanctuary
- Pfeiffer Big Sur State Park
- Pinnacles National Park
- Point Lobos State Reserve
- Point Sur Lightstation
- Royal Oaks Park
- Salinas River National Wildlife Refuge
- San Lorenzo Park
- Toro Park
- Veterans Memorial Park
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Beaches
- Undiscovered Beaches
- Asilomar State Beach
- Big Sur Beaches
- Carmel Beach
- Carmel River State Beach
- Fort Ord Dunes State Park
- Lovers Point Park and Beach
- Marina State Beach
- Monterey Beaches
- Monterey State Beach
- Moss Landing State Beach
- Pebble Beach Beaches
- Salinas River State Beach
- Zmudowski State Beach
- Arts and Culture
- Family Adventures
- Golf
- Guided Tours
- Literary Sites
- Romance
- Shopping
- Spas
- Nightlife and Entertainment
- Historic Attractions
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Events
- This Weekend
- Annual Events
- Music Festivals
- Sporting Events
- Food & Drink Events
- Art Festivals
- Community Events
- Holiday Events
- Submit an Event
- Food & Drink
- Resources
Highway 1 into Northern Big Sur is Now Open
Learn More- Meeting Planners
- Tour & Travel
- Members
- Media
- Weddings
- The Right Path
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Destinations
-
Monterey
- Hotels
- Things to Do
- Monterey County on a Budget
- Itinerary: Midweek Monterey Getaway
- Monterey Beaches
- Cannery Row
- Old Fisherman's Wharf
- Monterey Bay Aquarium
- WeatherTech Raceway Laguna Seca
- Monterey Bay Coastal Recreation Trail
- Historic Monterey
- Monterey Wine Tasting Rooms
- Monterey State Beach
- El Estero Park
- Jacks Peak Park
- Veterans Memorial Park
- Guided Tours
- Restaurants
- Shopping
- Travel Like a Monterey Expert
-
Big Sur
- Travel Like a Big Sur Expert
- Hotels
- Camping & Hiking
- Big Sur Beaches
- Arts & Culture
- Bixby Bridge
- Big Sur Itinerary
- Big Sur Live Webcam
- Big Sur International Marathon
- Andrew Molera State Park
- Garrapata State Park
- Julia Pfeiffer Burns State Park
- McWay Falls
- Limekiln State Park
- Los Padres National Forest
- Pfeiffer Big Sur State Park
- Point Sur Lightstation
- Restaurants
- Spas
- Pebble Beach
- Carmel-by-the-Sea
- Pacific Grove
- Carmel Valley
- Marina
- Seaside
- Salinas
- Moss Landing
- Sand City
- Castroville
- Spreckels
- South County
-
Monterey
- Lodging
-
Things to Do
- Free Things to Do in Monterey County
- Attractions
-
Itineraries
- Now is the Moment Itineraries
- Highlights Itinerary
- Outdoors Itinerary
- Family Itinerary
- Girlfriend Getaway Itinerary
- Golf Itinerary
- History and Heritage Itinerary
- Road Trip Itinerary
- Romantic Itinerary
- Shopping Itinerary
- Spa Itineraries
- Steinbeck Itinerary
- Wine and Dine Itinerary
- Three Days in Monterey Wine Country
- Outdoor Activities
- Animals and Wildlife
-
Parks
- Top 10 Campsites
- Andrew Molera State Park
- Cachagua Community Park
- El Estero Park
- Elkhorn Slough
- Fort Ord National Monument
- Fremont Peak State Park
- Garland Ranch Regional Park
- Garrapata State Park
- Jacks Peak Park
- Julia Pfeiffer Burns State Park
- Laguna Seca Recreation Area
- Lake San Antonio
- Limekiln State Park
- Locke-Paddon Community Park
- Los Padres National Forest
- Monarch Grove Butterfly Sanctuary
- Monterey Bay National Marine Sanctuary
- Pfeiffer Big Sur State Park
- Pinnacles National Park
- Point Lobos State Reserve
- Point Sur Lightstation
- Royal Oaks Park
- Salinas River National Wildlife Refuge
- San Lorenzo Park
- Toro Park
- Veterans Memorial Park
-
Beaches
- Undiscovered Beaches
- Asilomar State Beach
- Big Sur Beaches
- Carmel Beach
- Carmel River State Beach
- Fort Ord Dunes State Park
- Lovers Point Park and Beach
- Marina State Beach
- Monterey Beaches
- Monterey State Beach
- Moss Landing State Beach
- Pebble Beach Beaches
- Salinas River State Beach
- Zmudowski State Beach
- Arts and Culture
- Family Adventures
- Golf
- Guided Tours
- Literary Sites
- Romance
- Shopping
- Spas
- Nightlife and Entertainment
- Historic Attractions
-
Events
- This Weekend
- Annual Events
- Music Festivals
- Sporting Events
- Food & Drink Events
- Art Festivals
- Community Events
- Holiday Events
- Submit an Event
- Food & Drink
- Resources
Destinations
-
Monterey
- Hotels
- Things to Do
- Monterey County on a Budget
- Itinerary: Midweek Monterey Getaway
- Monterey Beaches
- Cannery Row
- Old Fisherman's Wharf
- Monterey Bay Aquarium
- WeatherTech Raceway Laguna Seca
- Monterey Bay Coastal Recreation Trail
- Historic Monterey
- Monterey Wine Tasting Rooms
- Monterey State Beach
- El Estero Park
- Jacks Peak Park
- Veterans Memorial Park
- Guided Tours
- Restaurants
- Shopping
- Travel Like a Monterey Expert
-
Big Sur
- Travel Like a Big Sur Expert
- Hotels
- Camping & Hiking
- Big Sur Beaches
- Arts & Culture
- Bixby Bridge
- Big Sur Itinerary
- Big Sur Live Webcam
- Big Sur International Marathon
- Andrew Molera State Park
- Garrapata State Park
- Julia Pfeiffer Burns State Park
- McWay Falls
- Limekiln State Park
- Los Padres National Forest
- Pfeiffer Big Sur State Park
- Point Sur Lightstation
- Restaurants
- Spas
- Pebble Beach
- Carmel-by-the-Sea
- Pacific Grove
- Carmel Valley
- Marina
- Seaside
- Salinas
- Moss Landing
- Sand City
- Castroville
- Spreckels
- South County
Lodging
Things to Do
- Free Things to Do in Monterey County
- Attractions
-
Itineraries
- Now is the Moment Itineraries
- Highlights Itinerary
- Outdoors Itinerary
- Family Itinerary
- Girlfriend Getaway Itinerary
- Golf Itinerary
- History and Heritage Itinerary
- Road Trip Itinerary
- Romantic Itinerary
- Shopping Itinerary
- Spa Itineraries
- Steinbeck Itinerary
- Wine and Dine Itinerary
- Three Days in Monterey Wine Country
- Outdoor Activities
- Animals and Wildlife
-
Parks
- Top 10 Campsites
- Andrew Molera State Park
- Cachagua Community Park
- El Estero Park
- Elkhorn Slough
- Fort Ord National Monument
- Fremont Peak State Park
- Garland Ranch Regional Park
- Garrapata State Park
- Jacks Peak Park
- Julia Pfeiffer Burns State Park
- Laguna Seca Recreation Area
- Lake San Antonio
- Limekiln State Park
- Locke-Paddon Community Park
- Los Padres National Forest
- Monarch Grove Butterfly Sanctuary
- Monterey Bay National Marine Sanctuary
- Pfeiffer Big Sur State Park
- Pinnacles National Park
- Point Lobos State Reserve
- Point Sur Lightstation
- Royal Oaks Park
- Salinas River National Wildlife Refuge
- San Lorenzo Park
- Toro Park
- Veterans Memorial Park
-
Beaches
- Undiscovered Beaches
- Asilomar State Beach
- Big Sur Beaches
- Carmel Beach
- Carmel River State Beach
- Fort Ord Dunes State Park
- Lovers Point Park and Beach
- Marina State Beach
- Monterey Beaches
- Monterey State Beach
- Moss Landing State Beach
- Pebble Beach Beaches
- Salinas River State Beach
- Zmudowski State Beach
- Arts and Culture
- Family Adventures
- Golf
- Guided Tours
- Literary Sites
- Romance
- Shopping
- Spas
- Nightlife and Entertainment
- Historic Attractions
Events
- This Weekend
- Annual Events
- Music Festivals
- Sporting Events
- Food & Drink Events
- Art Festivals
- Community Events
- Holiday Events
- Submit an Event
MCCVB's FY21-22 Group and Meetings Campaign
Monterey County Convention and Visitors Bureau is evolving its approach to group and meetings marketing and sales efforts. Along with the new group and meetings campaign, the CVB is unveiling a new brand identity for its Monterey Meetings campaigns, including a new logo, branding elements, and tagline, “All Inspired.” The rollout of the new brand identity will coincide with the launch of a multi-faceted, year-round group and meetings marketing campaign, “All In.”
MCCVB's "All In" group and meetings campaign is designed to showcase our destination's diverse and compelling meeting spaces and invite groups to plan an all inspired, all incredible meeting.
This campaign is designed to show planners that a meeting in Monterey County isn't just about the place, it's also about the people - those who make our hotels, restaurants, attractions and other businesses come to life. As our members and partners, we hope you will find ways to share and integrate this campaigns into your own sales and marketing so that everyone knows Monterey County is all in, all invested and all incredibly excited to make the next meeting the best one yet.
Key Campaign Messages
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Monterey County has it all. A breathtaking coastal backdrop, world-class accommodations, a legacy of hosting some of the most recognized organizations and leaders and a hospitality community that is all invested and all insanely motivated to make a meeting the best yet.
- Monterey County is a destination that inspires creative thinking, from brainstorming on the beach to conceptualizing after wine tasting, to taking a hike atop a seaside cliff or countless other experiences in its wide-open spaces and facilities.
- Monterey County is all in, from its hospitality community doing whatever they can to ensure the best meeting yet including offering the highest health and safety protocols, award-winning food and wine, diverse lodging, incredible venues and facilities and all-inspiring destination attractions set within stunning landscapes.
All Inspired Tools & Resources
The purpose of this toolkit is to inform destination partners on how to get involved with MCCVB’s programs, share examples of MCCVB’s current meetings campaign, and ensure MCCVB and our partners are conveying unified messaging about our destination to meeting planners. We also aim to promote responsible travel to ensure the county remains a safe, sustainable place for residents, employees and visitors.
Included here are assets and ideas that will help your business leverage our "All In" campaign this fall.
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Download the Toolkit here.
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Download the Talking Points here.
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View the group and meetings campaign Press Release here.
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Download the logo and Monterey Meetings One-Sheet here.
Opportunities To Inspire & Connect
The "All In" Group Meetings Campaign showcases our destination’s incredible meeting spaces. You are encouraged to spread the inspiration and engage your audiences by:
- Sharing the photos, videos and messaging in this toolkit with your audiences! This collective promotion will keep Monterey County top-of-mind in a competitive group business market to drive the rate of recovery.
- Asking planners to go to MeetInMonterey.com for inspiration to plan their meeting to Monterey County now and share their experience using #MeetInMonterey.
- Creating your own series of “All In ” content to showcase the unique experiences and epic views at your venue or property.
- Create & share your latest meeting planner promotions with us to include on our MeetinMonterey.com page. Incorporate limited-time offers to inspire planners to book now.
For questions about MCCVB's "All In" Campaign contact Marketing@SeeMonterey.com
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