MCCVB's FY21-22 Group and Meetings Campaign 

Monterey County Convention and Visitors Bureau  is evolving its approach to group and meetings marketing and sales efforts. Along with the new group and meetings campaign,  the CVB is unveiling a new brand identity for its Monterey Meetings campaigns, including a new logo, branding elements, and tagline, “All Inspired.” The rollout of the new brand identity will coincide with the launch of a multi-faceted, year-round group and meetings marketing campaign, “All In.”

MCCVB's "All In" group and meetings campaign is designed to showcase our destination's diverse and compelling meeting spaces and invite groups to plan an all inspired, all incredible meeting. 

This campaign is designed to show planners that a meeting in Monterey County isn't just about the place, it's also about the people - those who make our hotels, restaurants, attractions and other businesses come to life. As our members and partners, we hope you will find ways to share and integrate this campaigns into your own sales and marketing so that everyone knows Monterey County is all in, all invested and all incredibly excited to make the next meeting the best one yet.  

Key Campaign Messages

• Monterey County has it all. A breathtaking coastal backdrop, world-class accommodations, a legacy of hosting some of the most recognized organizations and leaders and a hospitality community that is all invested and all insanely motivated to make a meeting the best yet.

• Monterey County is a destination that inspires creative thinking, from brainstorming on the beach to conceptualizing after wine tasting, to taking a hike atop a seaside cliff or countless other experiences in its wide-open spaces and facilities.
• Monterey County is all in, from its hospitality community doing whatever they can to ensure the best meeting yet including offering the highest health and safety protocols, award-winning food and wine, diverse lodging, incredible venues and facilities and all-inspiring destination attractions set within stunning landscapes. 

All Inspired Tools & Resources

The purpose of this toolkit is to inform destination partners on how to get involved with MCCVB’s programs, share examples of MCCVB’s current meetings campaign, and ensure MCCVB and our partners are conveying unified messaging about our destination to meeting planners. We also aim to promote responsible travel to ensure the county remains a safe, sustainable place for residents, employees and visitors.

Included here are assets and ideas that will help your business leverage our "All In" campaign this fall.

• Download the Toolkit here.

• Download the Talking Points here.

• View the group and meetings campaign Press Release here.

• Download the logo and Monterey Meetings One-Sheet here.

Opportunities To Inspire & Connect

The "All In" Group Meetings Campaign showcases our destination’s incredible meeting spaces. You are encouraged to spread the inspiration and engage your audiences by:

•  Sharing the photos, videos and messaging in this toolkit with your audiences! This collective promotion will keep Monterey County top-of-mind in a competitive group business market to drive the rate of recovery.
• Asking planners to go to MeetInMonterey.com for inspiration to plan their meeting to Monterey County now and share their experience using #MeetInMonterey.
• Creating your own series of “All In ” content to showcase the unique experiences and epic views at your venue or property.
• Create & share your latest meeting planner promotions with us to include on our MeetinMonterey.com page. Incorporate limited-time offers to inspire planners to book now.

For questions about MCCVB's "All In" Campaign contact Marketing@SeeMonterey.com