Each year, the See Monterey Annual Meeting brings together tourism industry partners, community leaders, and stakeholders to celebrate the year's accomplishments, share destination updates, and discuss the strategies shaping the future of Monterey County tourism. Join us to hear from See Monterey leadership, gain insights into destination marketing initiatives, and connect with fellow hospitality professionals.
When: Thursday, September 17, 2026, 3:00 - 5:00 p.m., reception to follow
Where: Monterey Conference Center
Registration will begin at 2:30 p.m. The program will begin promptly at 3:00 p.m., with wine and hors d'oeuvres from 5:00 - 6:00 p.m.
Featured Speaker
Caroline Beteta, President & CEO of Visit California
As the leader of California’s statewide tourism organization, Caroline oversees global marketing efforts on behalf of more than 18,000 industry investors and serves as a leading voice for the state’s travel industry.
As she prepares to retire in October after an extraordinary 30-year career, Caroline will share the insights and strategies that have defined her legacy—exploring how bold vision, authentic storytelling and strong industry partnerships can elevate destination brands, inspire travelers and create lasting impact.

























