Monterey Find Your Way Here logo

See Monterey FY 23 - 24 Leisure Campaign 

See Monterey’s Find Your Way Here campaign is an open invitation to not only travel to Monterey County but to seek connectivity within. It speaks to the many paths, literal and figurative, people find themselves on while exploring and enjoying the destination. Along with the new leisure campaign, See Monterey is unveiling a new brand identity, including a new logo and branding elements. The rollout of the new brand identity coincides with the launch of the multi-faceted, fall marketing campaign.  

No matter where your path takes you in Monterey County, one thing is for sure: inspiration is ahead.  


See Monterey created a Find Your Way Here toolkit to inform destination partners on the new brand identity and campaign, and ensure See Monterey and our partners are conveying unified messaging about our destination. Included here are assets and ideas that will help your business leverage our Find Your Way Here campaign this fall. 

Download the Toolkit here.

Download the Brand Guidelines and logos here.

View the Press Release here.

View See Montereyʻs Destination Talking Points here