TRAVEL ALERTS: Hwy 1 at Regent's Slide is open, restoring uninterrupted access through Big Sur. Learn More >

Big Sur

Soulful.
Breathtaking.
Untamed.

Carmel Valley

Warm.
Rustic.
Relaxed.

Carmel-By-The-SEA

Artistic.
Whimsical.
Epicurean.

Marina

Diverse.
Coastal.
Evolving.

Monterey

Iconic.
Historic.
Trailblazing.
This is an image of Moss Landing

mOss Landing

Marine.
Wild.
Curious.
Pacific grove beach

Pacific Grove

Classic.
Coastal.
Connected.
This is an image of a golf course with a cypress tree and the ocean in the background at Pebble Beach Golf Links

Pebble Beach

Legendary.
Luxurious.
Pristine.

Salinas

Grounded.
Vibrant.
Visionary.
Salinas Valley

salinas Valley

Open.
Abundant.
Genuine.
This is an image of a person paragliding over a beach in Sand City, California

Sand City

Edgy.
Expressive.
Creative.
This is an image a couple of people running on a path in Laguna Grande Park in Seaside, California

Seaside

Bold.
Genuine.
Rising.

California Highway 1 in Big Sur

Highway 1 at Regent's Slide is Officially Open

Experience uninterrupted access along California’s iconic coastline, from Big Sur and Carmel-by-the-Sea to Ragged Point, San Simeon and Cambria.

Take the Art Lover's Path

From the mural-lined streets of Salinas to the world-class galleries of Carmel-by-the-Sea, the arts are truly at home in Monterey County.
Classic cars on display outdoors in the plaza in front of Monterey's Old Fisherman's Wharf

Summer Annual Events

The days are longer, and the event calendar is fuller during summer, including Monterey Car Week! Discover popular events by season and things to do during your visit.
Group of people sat around an outdoor table at Carmel Valley Ranch with the Santa Lucia Highlands and vineyards in the background

Inspiration Pays Off – An Incentive Deal Worth $20,000*

For every night your group stays mid-week, you earn $20 back, up to $20,000*.
California Highway 1 in Big Sur

Highway 1 is Officially Open at Regent's Slide

Experience uninterrupted access along California’s iconic coastline, from Big Sur and Carmel-by-the-Sea to Ragged Point, San Simeon and Cambria.
California Highway 1 in Big Sur

Highway 1 is Officially Open at Regent's Slide

Experience uninterrupted access along California’s iconic coastline, from Big Sur and Carmel-by-the-Sea to Ragged Point, San Simeon and Cambria.
Pfeiffer Beach is known as the Purple Sand Beach in Monterey

See Monterey Board of Directors FY 25-26

Board Officers

See Monterey Board of Directors FY 25-26

Janine Chicourrat, Chair

Portola Hotel & Spa

Monterey

See Monterey Board of Directors FY 25-26

Erik Uppman, Vice Chair

Cannery Row Company

Monterey

See Monterey Board of Directors FY 25-26

Kirk Gafill, Treasurer

Nepenthe/Phoenix Corporation

Monterey County, Big Sur

See Monterey Board of Directors FY 25-26

Donna Langley, Secretary

Pebble Beach Resorts

Monterey County

See Monterey Board of Directors FY 25-26

Bina Patel, Past Chair

Peninsula Hospitality Group

Monterey

Board Directors

See Monterey Board of Directors FY 25-26

Amrish Patel

Green Lantern Inn

Carmel-by-the-Sea

See Monterey Board of Directors FY 25-26

Amy Herzog

Visit Carmel

Carmel-by-the-Sea

See Monterey Board of Directors FY 25-26

Chris Sommers

Monterey Plaza Hotel & Spa

Monterey

Headshot of Dale Johnson, Board of Directors, Embassy Suites Monterey Bay Seaside

Dale Johnson

Embassy Suites

Seaside

See Monterey Board of Directors FY 25-26

Ed Smith

Council Member, City of Monterey

Monterey

See Monterey Board of Directors FY 25-26

John Turner

InterContinental The Clement Monterey

Monterey

See Monterey Board of Directors FY 25-26

Kate Daniels

County of Monterey Board of Supervisors

Monterey County

Kevin Ellis Board of Directors headshot

Kevin Ellis

Hyatt Regency Monterey Hotel & Spa

Monterey

See Monterey Board of Directors FY 25-26

Margaret D’Arrigo

City of Salinas

Salinas

See Monterey Board of Directors FY 25-26

Mary Ann Carbone

City of Sand City

Sand City

Mel Harder, Board of Directors, WeatherTech Raceway Laguna Seca

Mel Harder

WeatherTech Raceway Laguna Seca

Monterey

See Monterey Board of Directors FY 25-26

Stefan Lorch

Monterey Marriott

Monterey

See Monterey Board of Directors FY 25-26

Sylvain Briens

The Sanctuary Beach Resort

Marina

Board Advisors

See Monterey Board of Directors FY 25-26

Anna Velazquez

Mayor

Soledad

Headshot of Chris Morello, Monterey Regional Airport

Chris Morello

Monterey Regional Airport

Monterey

See Monterey Board of Directors FY 25-26

Dana Allen-Greil

Monterey Bay Aquarium

Monterey

See Monterey Board of Directors FY 25-26

Dante Hall

City of Monterey

Monterey

See Monterey Board of Directors FY 25-26

Erin Sollecito

Monterey Touring Vehicles

Monterey

See Monterey Board of Directors FY 25-26

Jacquie Atchison

Arts Council for Monterey County

Monterey

See Monterey Board of Directors FY 25-26

LiEsbeth Visscher

City Council

Marina

Michelle Overmeyer Headshot, Monterey Salians Transit

Michelle Overmeyer

Monterey-Salinas Transit

Monterey

See Monterey Board of Directors FY 25-26

Mike LeBarre

Mayor

King City

See Monterey Board of Directors FY 25-26

Norm Groot

Monterey County Farm Bureau

Salinas

See Monterey Board of Directors FY 25-26

Paige Viren

Monterey County Hospitality Association

Monterey

See Monterey Board of Directors FY 25-26

Paula Joy McNab

Monterey County Film Commission

Carmel

See Monterey Board of Directors FY 25-26

Sean Panchal

First Maganson Holdings, Inc & Presidents Inn Hotels

Monterey Bay

See Monterey Board of Directors FY 25-26

Tonya Hufford

Monterey Conference Center

Monterey