TRAVEL ALERTS: Hwy 1 Through Big Sur Is Open; Expect Delays & Plan Ahead. Learn More >

Big Sur

Soulful.
Breathtaking.
Untamed.

Carmel Valley

Warm.
Rustic.
Relaxed.

Carmel-By-The-SEA

Artistic.
Whimsical.
Epicurean.

Marina

Diverse.
Coastal.
Evolving.

Monterey

Iconic.
Historic.
Trailblazing.
This is an image of Moss Landing

mOss Landing

Marine.
Wild.
Curious.
Pacific grove beach

Pacific Grove

Classic.
Coastal.
Connected.
This is an image of a golf course with a cypress tree and the ocean in the background at Pebble Beach Golf Links

Pebble Beach

Legendary.
Luxurious.
Pristine.

Salinas

Grounded.
Vibrant.
Visionary.
Salinas Valley

salinas Valley

Open.
Abundant.
Genuine.
This is an image of a person paragliding over a beach in Sand City, California

Sand City

Edgy.
Expressive.
Creative.
This is an image a couple of people running on a path in Laguna Grande Park in Seaside, California

Seaside

Bold.
Genuine.
Rising.

Take The Right Path

A little planning goes a long way. Help protect Monterey County by allowing extra travel time, carpooling when possible, parking responsibly, and respecting local communities.

Take the Art Lover's Path

From the mural-lined streets of Salinas to the world-class galleries of Carmel-by-the-Sea, the arts are truly at home in Monterey County.
Classic cars on display outdoors in the plaza in front of Monterey's Old Fisherman's Wharf

Summer Annual Events

The days are longer, and the event calendar is fuller during summer, including Monterey Car Week! Discover popular events by season and things to do during your visit.
Group of people sat around an outdoor table at Carmel Valley Ranch with the Santa Lucia Highlands and vineyards in the background

Inspiration Pays Off – An Incentive Deal Worth $20,000*

For every night your group stays mid-week, you earn $20 back, up to $20,000*.

Take the Right Path

A little planning goes a long way. Help protect Monterey County by allowing extra travel time, carpooling when possible, parking responsibly, and respecting local communities.

Take The Right Path

A little planning goes a long way. Help protect Monterey County by allowing extra travel time, carpooling when possible, parking responsibly, and respecting local communities.
Pfeiffer Beach is known as the Purple Sand Beach in Monterey

Rsvp

Member Events