TRAVEL ALERTS: Hwy 1 Through Big Sur Is Open; Expect Delays & Plan Ahead. Learn More >

Big Sur

Soulful.
Breathtaking.
Untamed.

Carmel Valley

Warm.
Rustic.
Relaxed.

Carmel-By-The-SEA

Artistic.
Whimsical.
Epicurean.

Marina

Diverse.
Coastal.
Evolving.

Monterey

Iconic.
Historic.
Trailblazing.
This is an image of Moss Landing

mOss Landing

Marine.
Wild.
Curious.
Pacific grove beach

Pacific Grove

Classic.
Coastal.
Connected.
This is an image of a golf course with a cypress tree and the ocean in the background at Pebble Beach Golf Links

Pebble Beach

Legendary.
Luxurious.
Pristine.

Salinas

Grounded.
Vibrant.
Visionary.
Salinas Valley

salinas Valley

Open.
Abundant.
Genuine.
This is an image of a person paragliding over a beach in Sand City, California

Sand City

Edgy.
Expressive.
Creative.
This is an image a couple of people running on a path in Laguna Grande Park in Seaside, California

Seaside

Bold.
Genuine.
Rising.

Take The Right Path

A little planning goes a long way. Help protect Monterey County by allowing extra travel time, carpooling when possible, parking responsibly, and respecting local communities.

Take the Art Lover's Path

From the mural-lined streets of Salinas to the world-class galleries of Carmel-by-the-Sea, the arts are truly at home in Monterey County.
Classic cars on display outdoors in the plaza in front of Monterey's Old Fisherman's Wharf

Summer Annual Events

The days are longer, and the event calendar is fuller during summer, including Monterey Car Week! Discover popular events by season and things to do during your visit.
Group of people sat around an outdoor table at Carmel Valley Ranch with the Santa Lucia Highlands and vineyards in the background

Inspiration Pays Off – An Incentive Deal Worth $20,000*

For every night your group stays mid-week, you earn $20 back, up to $20,000*.

Take the Right Path

A little planning goes a long way. Help protect Monterey County by allowing extra travel time, carpooling when possible, parking responsibly, and respecting local communities.

Take The Right Path

A little planning goes a long way. Help protect Monterey County by allowing extra travel time, carpooling when possible, parking responsibly, and respecting local communities.

First Friday Pacific Grove

VISIT WEBSITE

Join in for First Friday Pacific Grove Summer Celebration and the kick-off of Car Week, Friday, August 7th!!! Join in downtown for Art, Live Music, Openings, Sales and loads of family friendly fun! Participants on Grand, Lighthouse, Cypress and Central Aves!

Details

When:

Next Date: August 7th, 2026

Time:

6:00 PM to 9:00 PM

Price:

Free

Where:

Downtown Pacific Grove
612 Lighthouse Ave
Pacific Grove, CA 93950

Phone:

(831) 655-9775

Website:

Visit Website

Ask Us Anything

Need some inspo?

Looking for travel inspiration? Our blog is packed with insider tips, destination guides, and local stories to help you make the most of your Monterey adventure.

The History of Monterey Car Week: More Than a Century of Automotive Tradition

The History of Monterey Car Week: More Than a Century of Automotive Tradition
California's First State Landmark: Visit Monterey's Historic Custom House

California's First State Landmark: Visit Monterey's Historic Custom House
Family-Friendly Monterey Car Week Events

Family-Friendly Monterey Car Week Events
The History of Hospitality on the Monterey Peninsula

The History of Hospitality on the Monterey Peninsula