Things
to DO
Things
to do

Follow the Stories That Shape Monterey

Monterey County blends heritage, artistic expression, and community spirit at every turn. If you travel to connect with people, traditions, and local stories, this region will meet your curiosity with open arms. Wander, linger, listen, and let the character of each town guide your journey.

This is an image of a woman posing in front of a colorful mural in Salinas, California while her friend takes a photo

Explore Monterey County's murals, sculptures and creative spaces, from vibrant public art installations to open galleries.

Arts & Culture

Monterey County’s rich artistic heritage and vibrant cultural scene make it a haven for art lovers, history buffs and creatives alike. From world-class museums to charming galleries and live performances, there’s always something to inspire and delight. A diverse and renowned community of artists, performers and curators share their passion for all to enjoy.

The History and Heritage of Monterey County

Throughout the county, Monterey has a rich and complex history, from the time of its original inhabitants, the Ohlone (formerly Costanoan), Esselen and Salinan groups, to the time of the first California Constitutional Convention at Colton Hall in 1849. Monterey County is loaded with sites that are crucial to every era of California’s history.

Step back in time and explore the area's rich history through historic landmarks, preserved buildings and captivating stories. As California’s first capital, Monterey is steeped in heritage that dates back to the Spanish and Mexican eras.

There are so many unique attractions in Monterey County that are not to be missed during your travels. Here you'll find iconic attractions like the Monterey Bay Aquarium, Point Lobos State Natural Reserve, 17-Mile Drive, Cannery Row and Old Fisherman's Wharf, as well as other absolute gems like Pacific Monarch Butterfly Grove Sanctuary and National Steinbeck Center.

Things to Do
Things to Do
Things to Do
Things to Do
Things to Do
Things to Do
Things to Do
Things to Do
Things to Do
Things to Do

PURE Insurance Championship Impacting First Tee

9/18/2026 - 9/20/2026
Recurring daily

Get ready for world-class golf with a heartwarming twist! The PURE Insurance Championship Impacting First Tee brings legendary PGA TOUR Champions players together with talented First Tee junior golfers for an unforgettable tournament at Pebble Beach, one of the most breathtaking courses in the world. More than just a competition, this event showcases mentorship, inspiration and the future of the...

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Monterey Jazz Festival

9/25/2026 - 9/27/2026
Recurring daily

Step into the groove at the Monterey Jazz Festival, the longest continuously running jazz festival in the world and a true icon of music history! For more than six decades, this legendary event has hosted some of the greatest names in jazz, from Herbie Hancock and Diana Krall to Esperanza Spalding and Cécile McLorin Salvant. Set at the Monterey Fairgrounds,...

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California International Airshow Salinas

9/26/2026 - 9/27/2026
Recurring daily

Look to the skies for one of California’s most thrilling events–the California International Airshow Salinas! This high-energy spectacle brings together world-class military and civilian aviators for jaw-dropping aerial stunts, precision flying, and heart-pounding performances. The weekend is a perfect blend of excitement, patriotism and community spirit. In the sky, 2026 will include the U.S.A.F. Thunderbirds and much more to come....

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Meet the Makers Art & Wine Walk

10/10/2026

"Meet the Makers" starts in Devendorf Park, and you'll stroll through charming downtown Carmel-by-the-Sea, meet the artists who carry on the artist colony legacy, tour their galleries, sip Monterey County wines, and enjoy food creations. Look for the blue lanterns to find participating art galleries! Art galleries include: Aaron Chang Gallery, Delia Bradford Gallery, Carmel Art Association, Edi Matsumoto, Gallery...

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Big Sur Food & Wine

11/5/2026 - 11/7/2026

Savor the flavors of the California coast at the Big Sur Food & Wine Festival, an unforgettable celebration where world-class cuisine meets one of the most breathtaking backdrops on earth. This intimate, multi-day event brings together acclaimed chefs, renowned winemakers and artisanal producers for a series of tastings, dinners and culinary experiences unlike any other. From ocean-view vineyards to cliffside...

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Monterey Bay Half Marathon

11/7/2026 - 11/8/2026

The Monterey Bay Half Marathon is an out-and-back course beginning in historic downtown Monterey, running along Steinbeck’s Cannery Row, and next to the beautiful Pacific Grove shoreline. The course features scenic views of waves crashing on rocky beaches, beautiful Victorian-era homes, and frequent sightings of aquatic life (whales, dolphins, sea otters, pelicans and more). Celebrate your finish with family and...

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Christmas in the Adobes

12/11/2026 - 12/12/2026

Step back in time and experience the magic of the holidays at Christmas in the Adobes in historic Monterey! For two enchanting nights, the city’s historic adobes glow with the warmth of brightly lit luminarias, adding holiday décor, festive music and refreshments to the mix. Guests will stroll through more than a dozen historic buildings, many of which are open...

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AT&T Pebble Beach Pro-Am

2/1/2027 - 2/7/2027

Held every winter on the stunning Monterey Peninsula, the AT&T Pebble Beach Pro-Am blends world-class golf, scenic beauty and relaxed California charm. Taking place across Pebble Beach Golf Links and Spyglass Hill, this event draws PGA pros and amateurs alike for four days of elite competition and coastal vibes. The tournament offers breathtaking ocean views, fan-friendly access and a lively atmosphere....

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Pebble Beach Food & Wine

4/1/2027 - 4/4/2027

Pebble Beach Food & Wine is the West Coast’s premier epicurean lifestyle event, featuring four days of wine tastings, cooking demos and some of the most exclusive, unique dining opportunities available in the world. 250 acclaimed wineries and 100 celebrity chefs assemble to bring you the culinary experience of a lifetime on one of the most picturesque strips of coastline...

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Sea Otter Classic

4/15/2027 - 4/18/2027

A four-day "Celebration of Cycling," the Sea Otter Classic is regarded as the largest and most comprehensive gathering of cycling enthusiasts in the world. Part recreational biking, part competitive event, part festival, part expo and 100% fun. This action-packed cycling extravaganza features amateur and pro cycling events as well as family activities for all ages. New in 2026, the weekend will...

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shopping spots

Monterey County's shopping scene is full of great deals and extraordinary surprises, from fine art to locally owned boutiques and everything in between.

In addition to personal attention and unique, affordable goods, shoppers in Monterey County enjoy variety. The region's stores, studios and retail centers are as diverse as its beach, mountain and vineyard landscapes. That means the perfect purchase is never hard to find.

Outdoor activities

If the great outdoors is calling, Monterey County is the answer. With its diverse landscapes—from rugged coastal cliffs to serene oak-studded hills—this is a destination where adventure thrives.

Monterey County's diverse parks range from tiny jewels beloved by birdwatchers to the vast, unspoiled spaces of the Los Padres National Forest and Fort Ord National Monument. Whether your interest is braving Sniveley's Ridge Trail, spying a condor at Pinnacles National Park, up-close-and-personal stargazing at Fremont Peak State Park or the peace and tranquility of Pacific Grove's Monarch Grove Butterfly Sanctuary, you'll find Monterey County's parks are the perfect place for outdoor fun.

The beaches of Monterey County are as diverse as they are beautiful, offering everything from tranquil spots for sunbathing to rugged shores perfect for exploration. Whether you’re searching for a family-friendly beach or a quiet escape to watch the sunset, you’ll find the perfect stretch of sand here.

Animals & Wildlife

Scenic Monterey County is one of the richest ecological regions along California’s central coast. From the depths of the Monterey Bay to the serene wetlands of Elkhorn Slough, you’ll encounter a diverse array of marine life, birds, and land animals. Ready to spot some wildlife?

When the sun sets, Monterey County transforms into a vibrant scene filled with lively entertainment, romantic outings and cozy spots to unwind. The heart of Monterey’s nightlife is found on lively Alvarado St. and Cannery Row. In other parts of the County, you will find craft breweries, comedy clubs and intimate concert venues along with a host of other options to paint the town red!

Need some inspo?

What path do you take? Out here, it’s a whole world of paths….and each one takes you to something incredible. From the dramatic panoramas of Big Sur to the fairytale cottages of Carmel-by-the-Sea, these paths tie all of Monterey together, creating one big, epic journey. A visit to the iconic Monterey Bay Aquarium and a trip through time on historic Cannery Row merely scratch the surface of things to do on California’s central coast. No matter what path you take, it’s sure to lead to inspiration. For additional inspiration, stay in the know with our e-Newsletter.