Since the events debut in 2015, Exotics on Broadway has grown into the largest single-day event during Monterey Car Week, drawing over 40,000 spectators and showcasing the world’s most exclusive hypercars. For 2025, the event is introducing a new Vendor & Hyper Car Showcase—an enclosed, ticketed area spanning five blocks along Fremont Blvd. This space will feature 40+ hypercars, top sponsors and vendors, a main stage, VIP Lounge and more.

Broadway Avenue will continue being FREE to all spectators, featuring exotic, luxury and classic cars across four blocks between Del Monte Blvd and Fremont Blvd.