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Big Sur

Carmel Valley

Carmel-By-The-SEA

Marina
Smiling man and woman walk along Monterey County's Cannery Row.

Monterey
This is an image of Moss Landing

mOss Landing
Pacific grove beach

Pacific Grove
This is an image of a golf course with a cypress tree and the ocean in the background at Pebble Beach Golf Links

Pebble Beach

Salinas
Salinas Valley

salinas Valley
This is an image of a person paragliding over a beach in Sand City, California

Sand City
This is an image a couple of people running on a path in Laguna Grande Park in Seaside, California

Seaside
This photo is of the sunset at Sierra Mar at Post Ranch Inn in Big Sur

Fall Specials

Find limited-time rates on accommodations, excursion packages, savings on activities and food & drink specials.
Cluster of monarch butterflies in eucalyptus tree at Pacific Grove Monarch Butterfly Sanctuary

Monarch Butterfly Sanctuary

Monarch butterflies flock to Monterey County's forest groves in the fall. View them at the Pacific Grove Monarch Butterfly Sanctuary.

Fall Annual Events

Events are in abundance in the fall. Plan your visit to attend.
Group of people sat around an outdoor table at Carmel Valley Ranch with the Santa Lucia Highlands and vineyards in the background

Inspiration Pays Off – An Incentive Deal Worth $20,000*

For every night your group stays mid-week, you earn $20 back, up to $20,000*.
People picking out produce at the old Monterey farmers market

Fall Farmers Markets

Farmers markets every day, right here in the "Salad Bowl of the World.” Find what's in season in the fall.
This is an image of a golf course with a cypress tree and the ocean in the background at Pebble Beach Golf Links

Fall Specials

Find limited-time rates on accommodations, excursion packages, savings on activities and food & drink specials.

Events Events

Happenings in Monterey County

Whether you’re a car fanatic in town for Monterey Car Week or one of the many year-round races at the legendary WeatherTech Raceway Laguna Seca, a melomaniac on your way to California Roots Festival and Monterey Jazz Festival or simply out on a spur-of-the-moment getaway and looking for things to do this weekend, there’s always something to celebrate in Monterey County.

For year-round entertainment, head to our Annual Events Calendar or download the Annual Events PDF. Want to keep up to date on what’s happening in Monterey County? Subscribe to our newsletter.

THIS WEEKEND

Annual Events

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Pure Insurance Championship at Pebble Beach

9/19/2025 - 9/21/2025
Recurring daily

Get ready for world-class golf with a heartwarming twist! The PURE Insurance Championship Impacting First Tee brings legendary PGA TOUR Champions players together with talented First Tee junior golfers for an unforgettable tournament at Pebble Beach, one of the most breathtaking courses in the world. More than just a competition, this event showcases mentorship, inspiration and the future of the...

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Monterey Jazz Festival

9/26/2025 - 9/28/2025
Recurring daily

Step into the groove at the Monterey Jazz Festival—the longest continuously running jazz festival in the world and a true icon of music history! For more than six decades, this legendary event has hosted some of the greatest names in jazz, from Herbie Hancock and Diana Krall to Esperanza Spalding and Cécile McLorin Salvant. Set at the Monterey Fairgrounds, the...

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Steinbeck Street Fair

9/27/2025

The 2026 Steinbeck Street Fair is celebrating John Steinbeck’s The Log from the Sea of Cortez. Both inside the museum and on the 100 block of Main Street in front of the National Steinbeck Center, enjoy family-friendly fun, including activity booths, games with winning prizes from local non-profits and lively music.

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Taste of Carmel

10/2/2025

Giddy up for an unforgettable evening at Carmel’s most anticipated fall event! This year’s theme, Boots, Bottles & Bites, brings together the very best of our region’s food, drink, and hospitality — all with a western flair! Savor bites from over 70 of Carmel’s top restaurants Sip award-winning wines, brews & craft beverages  Kick up your boots with live music,...

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California International Airshow Salinas

10/4/2025 - 10/5/2025
Recurring daily

Look to the skies for one of California’s most thrilling events–the California International Airshow Salinas! This high-energy spectacle brings world-class military and civilian aviators together for jaw-dropping aerial stunts, precision flying and heart-pounding performances. The weekend is a perfect blend of excitement, patriotism and community spirit. From the roar of the U.S. Navy Blue Angels to daring aerobatic displays and...

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Meet the Makers Art & Wine Walk

10/11/2025

"Meet the Makers" starts in Devendorf Park and you'll stroll through charming downtown Carmel-by-the-Sea and meet the artists who carry on the artist colony legacy, tour their galleries, sip Monterey County wines, and enjoy tasting food creations. Look for the blue lanterns to find participating art galleries!Art galleries include: Aaron Chang Gallery, Delia Bradford Gallery, Carmel Art Association, Edi Matsumoto,...

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Big Sur Food & Wine

11/6/2025 - 11/8/2025

Savor the flavors of the California coast at the Big Sur Food & Wine Festival, an unforgettable celebration where world-class cuisine meets one of the most breathtaking backdrops on earth. This intimate, multi-day event brings together acclaimed chefs, renowned winemakers and artisanal producers for a series of tastings, dinners and culinary experiences unlike any other. From ocean-view vineyards to cliffside...

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Monterey Bay Half Marathon

11/8/2025 - 11/9/2025
Recurring daily

All distances are SOLD OUT The Monterey Bay Half Marathon is an out-and-back course beginning in historic downtown Monterey, running along Steinbeck’s Cannery Row, and next to the beautiful Pacific Grove shoreline. The course features scenic views of waves crashing on rocky beaches, beautiful Victorian-era homes, and frequent sightings of aquatic life (whales, dolphins, sea otters, pelicans and more). Celebrate...

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Pacific Grove Holiday Parade of Lights

12/4/2025

Participate in the 22nd Annual Holiday Parade of Lights on Thursday, December 4th, starts at 6:00 pm. The parade features marching bands, holiday floats, dance teams, animal groups, and of course Santa Claus! Rain or Shine! 

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Christmas in the Adobes

12/12/2025 - 12/13/2025
Recurring daily

Step back in time and experience the magic of the holidays at Christmas in the Adobes in historic Monterey! For two festive nights, the city’s beautifully preserved 19th-century adobes open their doors, glowing with candlelight, adorned in holiday greenery, and filled with music, storytelling and costumed hosts. Stroll from one adobe to the next and discover Monterey’s rich history brought...

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LET'S GET SPECIFIC

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Need some inspo?

What path do you take? Out here, it’s a whole world of paths….and each one takes you to something incredible. From the dramatic panoramas of Big Sur to the fairytale cottages of Carmel-by-the-Sea, these paths tie all of Monterey together, creating one big, epic journey. A visit to the iconic Monterey Bay Aquarium and a trip through time on historic Cannery Row merely scratch the surface of things to do on California’s central coast. No matter what path you take, it’s sure to lead to inspiration. For additional inspiration, stay in the know with our e-Newsletter.