Things
to DO
Things
to do

Follow the Flavor Trail Through Monterey

Monterey County blends coastal freshness with rich agricultural roots. If tasting rooms, vineyard picnics, and chef-driven menus spark your curiosity, you’ll feel instantly at home here. Follow the flavors that define this region and savor every step of the way.

This is an image of a woman posing in front of a colorful mural in Salinas, California while her friend takes a photo

Explore Monterey County's murals, sculptures and creative spaces, from vibrant public art installations to open galleries.

Restaurants

The best restaurants in Monterey County celebrate and spotlight the local bounty from land and sea. Only in Monterey County can food enthusiasts zip down the Big Sur coastline to have breakfast nestled beneath the redwoods and then have fresh local sanddabs for lunch while watching sea otters play below. Savor the fresh and hyper-local produce straight from the fields of the Salinas Valley, take your pick of diverse cuisines in the city of Marina and delight in French cuisine at eateries all over Carmel-by-the-Sea.

Wineries & Tasting Rooms

Monterey County is one of the largest wine growing and producing regions in California, made famous by unique microclimates and diverse growing conditions that produce 32 varietals. The secret to Monterey’s viticultural success is the “Blue Grand Canyon.” The cold, deep waters of Monterey Bay bring fog and moderate temperatures throughout the growing season and infuse every drop of Monterey County’s wine with an impressive style and structure.

Things to Do
Things to Do
Things to Do
Things to Do
Things to Do
Things to Do
Things to Do
Things to Do
Things to Do
Things to Do

Pebble Beach Food & Wine

4/9/2026 - 4/12/2026
Recurring daily

Pebble Beach Food & Wine is the West Coast’s premier epicurean lifestyle event, featuring four days of wine tastings, cooking demos and some of the most exclusive, unique dining opportunities available in the world. 250 acclaimed wineries and 100 celebrity chefs assemble to bring you the culinary experience of a lifetime on one of the most picturesque strips of coastline...

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Whalefest

4/11/2026 - 4/12/2026

The 16th Annual Whalefest Monterey at Old Fisherman’s Wharf and Custom House Plaza – Monterey State Historic Park. This free, family-friendly festival features interactive exhibits, live music, research and rescue vessel tours, and educational activities for all ages. A major highlight for families and students is the return of “Dee,” the beautiful 43-foot life-size humpback whale replica, which will be...

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Sea Otter Classic

4/16/2026 - 4/19/2026

A four-day "Celebration of Cycling," the Sea Otter Classic is regarded as the largest and most comprehensive gathering of cycling enthusiasts in the world. Part recreational biking, part competitive event, part festival, part expo and 100% fun. This action-packed cycling extravaganza features amateur and pro cycling events as well as family activities for all ages. New in 2026, the weekend will...

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Big Sur International Marathon

4/26/2026

The Big Sur Marathon is 26.2 miles of the most beautiful coastline in the world - and, for runners, the most challenging. The athletes who participate may draw inspiration from the spectacular views, but it takes major discipline to conquer the hills of Highway 1 on the way to the finish line. Named "Best Marathon in North America" by The Ultimate...

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Monterey SportsCar Championship

5/1/2026 - 5/3/2026
Recurring daily

The most technologically advanced sports cars in the world return to Monterey. Featuring the advanced GTP (Grand Touring Prototype) from such makes as Acura, BMW, Cadillac and Porsche, they are setting new performance benchmarks and bringing highly contested racing excitement. The IMSA WeatherTech SportsCar Championship showcases its top classes, familiar names and teams where fans of all ages can see,...

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Good Old Days Street Festival

5/2/2026 - 5/3/2026
Recurring daily

Good Old Days Street Festival is Pacific Grove’s premier community event. Each year, this FREE event draws a great crowd of locals and visitors, rain or shine! Vendors from multiple states display their arts and crafts alongside a wide variety of food booths, stretching down historic Lighthouse Avenue, for the largest gathering of arts and crafts vendors in Monterey County. ...

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Carmel Art Festival

5/15/2026 - 5/17/2026
Recurring daily

This will be the 33rd anniversary of the Carmel Art Festival, held in Carmel-by-the-Sea since 1993. 60 plein air artists, a veritable list of all-star winners of the past 30 years, arrive in Carmel on May 15 and will be painting all over the Monterey Peninsula for 2 days. Their paintings will be displayed, judged and sold on a "buy...

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California Roots Music & Art Festival

5/22/2026 - 5/24/2026
Recurring daily

Three days of reggae, roots, hip-hop and reggae-rock in one of the world’s most iconic music destinations. Known as one of the largest festivals of its kind, “Cali Roots” draws thousands of fans daily to experience live performances across multiple stages, vibrant art installations, local food and drink, and an atmosphere that celebrates community, culture and sustainability. Perfect for music...

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Spartan Race

5/30/2026 - 5/31/2026
Recurring daily

Welcome to beautiful Toro Park. Located only six miles from downtown Salinas near the town of Monterey, the park is a vast, sprawling venue covering almost 5,000 acres. With punishing hills, fields and prairies as well as many picturesque wooded areas, it’s easy to understand why this venue is a favorite amongst Spartans. The course covers a variety of trail...

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Carmel Culinary Week

6/5/2026 - 6/13/2026
Recurring daily

This highly anticipated week-long celebration showcases the very best of Carmel-by-the-Sea’s vibrant food and wine scene, offering a mix of signature events, pop-up dining experiences and immersive culinary delights.  Signature Events Party in the Plaza – Kick off the week in style at Carmel Plaza, where you’ll indulge in a hand-curated selection of gourmet bites and exquisite local wines. La Dolce...

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There are so many unique attractions in Monterey County that are not to be missed during your travels. Here you'll find iconic attractions like the Monterey Bay Aquarium, Point Lobos State Natural Reserve, 17-Mile Drive, Cannery Row and Old Fisherman's Wharf, as well as other absolute gems like Pacific Monarch Butterfly Grove Sanctuary and National Steinbeck Center.

Arts & Culture

Monterey County’s rich artistic heritage and vibrant cultural scene make it a haven for art lovers, history buffs and creatives alike. From world-class museums to charming galleries and live performances, there’s always something to inspire and delight. A diverse and renowned community of artists, performers and curators share their passion for all to enjoy.

shopping spots

Monterey County's shopping scene is full of great deals and extraordinary surprises, from fine art to locally owned boutiques and everything in between.

In addition to personal attention and unique, affordable goods, shoppers in Monterey County enjoy variety. The region's stores, studios and retail centers are as diverse as its beach, mountain and vineyard landscapes. That means the perfect purchase is never hard to find.

In Monterey County, relaxation comes naturally. World-class spas and wellness retreats invite you to slow down, breathe deeply and indulge in restorative treatments. Whether you prefer a massage with ocean views or a rejuvenating soak in thermal baths, relaxation is always within reach.

When the sun sets, Monterey County transforms into a vibrant scene filled with lively entertainment, romantic outings and cozy spots to unwind. The heart of Monterey’s nightlife is found on lively Alvarado St. and Cannery Row. In other parts of the County, you will find craft breweries, comedy clubs and intimate concert venues along with a host of other options to paint the town red!

The beaches of Monterey County are as diverse as they are beautiful, offering everything from tranquil spots for sunbathing to rugged shores perfect for exploration. Whether you’re searching for a family-friendly beach or a quiet escape to watch the sunset, you’ll find the perfect stretch of sand here.

LET'S GET SPECIFIC

Need some inspo?

What path do you take? Out here, it’s a whole world of paths….and each one takes you to something incredible. From the dramatic panoramas of Big Sur to the fairytale cottages of Carmel-by-the-Sea, these paths tie all of Monterey together, creating one big, epic journey. A visit to the iconic Monterey Bay Aquarium and a trip through time on historic Cannery Row merely scratch the surface of things to do on California’s central coast. No matter what path you take, it’s sure to lead to inspiration. For additional inspiration, stay in the know with our e-Newsletter.