See Monterey provides members with cooperative marketing & communications opportunities throughout the year in various formats. Learn how to get involved with us.
Co-Ops & Programs
Stay Another Day in Monterey County Hotel Promotion
Program Details
- Offer: Hotels must commit to a “Buy 2, Get 1 Free” room night offer, designed to drive bookings with a third night free.
- Timing: Book from October 1 to December 31 for stays from November 1 to March 31
- Hotels must commit to using a unique, trackable booking link or promo code and providing booked and actualized room night information on a monthly basis to determine the number of bookings driven through the promotion.
Why Participate?
- Drive more bookings during lower-demand periods.
- Set your own blackout dates and terms and conditions, ensuring flexibility based on your business needs.
- Gain exposure through See Monterey’s dedicated marketing channels, including a promotion landing page, targeted email distribution and paid advertising.
Photography Co-Op
In collaboration with local photographer Michael Troutman, See Monterey is offering members mini photography sessions at a subsidized rate.
- Dates: November 19-21, 2025
- Availability: Limited to 15 participants; each session lasts one hour. If you participated in our spring co-op, please refrain from signing up again. We will prioritize businesses that have yet to participate.
- Deliverables: Each participant will receive 15-20 professionally edited, publication-ready images
- Cost: $100 per session
Spots will be reserved on a first-come, first-served basis. Once registration is closed, we will confirm exact days and times for individual shoots. Register by Friday, October 3, 2025.
Kind Traveler Program
The Kind Traveler partnership gives all See Monterey hotel members access to Kind Traveler’s Every Stay Gives Back Program, a pioneering, responsible travel platform that empowers travelers to support local causes with each stay at participating properties. Through the Every Stay Gives Back program, live impact dashboards create transparency and educate future guests about the importance of supporting local community and environmental causes during their stay, helping to develop a deeper emotional connection. By joining, you’ll join See Monterey in a commitment to promoting responsible travel and contribute to our vision of a thriving tourism economy that enriches Monterey County’s economic vitality and quality of life for all.
Through Kind Traveler's Every Stay Gives Back program, learn how to celebrate and communicate positive impact metrics garnered with every guest visit, meet sustainability goals and gain endless storytelling opportunities, PR angles, competitive advantage and guest loyalty. Learn more here.
Content Submissions
Submit story ideas and information on your business to the PR & Marketing Content Request on a seasonal basis to help generate press coverage and social media content.
Evergreen Content Submissions
Submit content to us any time you have news, updates and ideas for inclusion in digital and social media, email newsletters, the See Monterey Blog and See Monterey PR. Look out for opportunities to host media that the PR team is hosting and be featured in print, online, broadcast and social media.
How to Submit Content
- Subscribe to Our Monthly Member Emails: As a See Monterey Member, you will be added to our database for monthly email communications. Look out for our bi-monthly Content Requests seeking information on your business.
- Submit Content Anytime: Submissions can be leisure or group-focused. Please don't hesitate to share your story, no matter how big or small.
- Write a Guest Blog: Craft engaging blog content that inspires leisure travel and group business to Monterey County, while promoting your business and boosting search engine visibility and social engagement. View our Blog Submission Guidelines.
- Update Your Member Listing, Special Offers and Events: To update your member listing or special offers, please use the See Monterey Extranet. New or updated event listings can be submitted using the Submit an Event form.
- Follow the See Monterey Website Style Guide to create polished, engaging listings, events and specials that attract visitors while maintaining a consistent, professional look.
- Submit Update Imagery & Videos: Provide new high-resolution images for features on our owned platforms and submission to relevant earned media opportunities.
Connect on Social Media
- Keep Us Informed: Tell us what your business is up to! Share any deals or discounts that you are offering for locals, upcoming events, new menu items, etc., to promote. Members can update their listing, event and special offer content via the See Monterey Extranet.
- Share Content with Us: Share recently updated photos and videos with us!
- Tag Us: Use the hashtag #SeeMonterey or tag us for amplification.
Campaign Guidelines
"Find Your Way Here" (Leisure)
See Monterey created a Find Your Way Here campaign toolkit to inform destination partners about the new brand identity and campaign and ensure See Monterey and our partners are conveying unified messaging about our destination.
"Inspiration Meets Here" (Group Meetings)
See Monterey created the Inspiration Meets Here campaign guidelines to inform destination partners about the new Group and Meetings campaign and ensure See Monterey and our partners are conveying unified messaging about our destination.
"Seek + Find" (Luxury)
This campaign not only emphasizes luxury accommodations but also uses stunning landscapes and surprising visuals to illustrate that Monterey County has the most diverse luxury offerings in the world (or at least the U.S.). Rooted in the idea that seeking true worth often leads to discovering something priceless, “Seek & Find” is distinct in its look and feel, media and audience targeting, while aligning with the “Find Your Way Here” brand platform to enhance its impact across segments. View guidelines here.
Artichoke Trail (Leisure)
The Monterey County Artichoke Trail raises awareness about the region's agricultural industry, including the town of Castroville and the farms that produce the majority of artichokes found throughout the United States. This toolkit is designed to arm trail partners with ways to promote the trail, as well as unite and align on marketing efforts.
Calendars
FY 2025-26 Content Calendar
View See Monterey's FY 2025-26 Content Calendar to align and engage with our programs for added awareness and exposure, including guest blog features. Send your guest blog content to Marketing@SeeMonterey.com for amplification on our website and social channels.
Annual Events Calendar
View and download the 2025 Annual Events PDF for marquee events throughout Monterey County.
Contact Us
If you are interested in learning more about these programs, the Marketing Communications team can be reached at Marketing@SeeMonterey.com and Media@SeeMonterey.com.