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Big Sur

Soulful.
Breathtaking.
Untamed.

Carmel Valley

Warm.
Rustic.
Relaxed.

Carmel-By-The-SEA

Artistic.
Whimsical.
Epicurean.

Marina

Diverse.
Coastal.
Evolving.

Monterey

Iconic.
Historic.
Trailblazing.
This is an image of Moss Landing

mOss Landing

Marine.
Wild.
Curious.
Pacific grove beach

Pacific Grove

Classic.
Coastal.
Connected.
This is an image of a golf course with a cypress tree and the ocean in the background at Pebble Beach Golf Links

Pebble Beach

Legendary.
Luxurious.
Pristine.

Salinas

Grounded.
Vibrant.
Visionary.
Salinas Valley

salinas Valley

Open.
Abundant.
Genuine.
This is an image of a person paragliding over a beach in Sand City, California

Sand City

Edgy.
Expressive.
Creative.
This is an image a couple of people running on a path in Laguna Grande Park in Seaside, California

Seaside

Bold.
Genuine.
Rising.

Carmel River Inn and Cottages interior room

One More Night in Monterey 

Stay Two Nights, Get the Third Free

Pick a hotel, book three nights, and let the third one be the day you didn't plan, but will always remember.
Sanctuary Beach Resort drone photo in Marina, California

One More Night in Monterey

Stay Two Nights, Get the Third Free

Pick a hotel, book three nights, and let the third one be the day you didn't plan, but will always remember.
Big Sur Lodge fall and winter

One More Night in Monterey

Stay Two Nights, Get the Third Free

Pick a hotel, book three nights, and let the third one be the day you didn't plan, but will always remember.
Group of people sat around an outdoor table at Carmel Valley Ranch with the Santa Lucia Highlands and vineyards in the background

Inspiration Pays Off – An Incentive Deal Worth $20,000*

For every night your group stays mid-week, you earn $20 back, up to $20,000*.
Carmel Mission Inn Shearwater Tavern

One More Night in Monterey

Stay Two Nights, Get the Third Free

Pick a hotel, book three nights, and let the third one be the day you didn't plan, but will always remember.
Monterey Plaza Hotel on the ocean

One More Night in Monterey

Stay Two Nights, Get the Third Free

Pick a hotel, book three nights, and let the third one be the day you didn't plan, but will always remember.

Events Events

Happenings in Monterey County

Whether you’re a car fanatic in town for Monterey Car Week or one of the many year-round races at the legendary WeatherTech Raceway Laguna Seca, a melomaniac on your way to California Roots Festival and Monterey Jazz Festival or simply out on a spur-of-the-moment getaway and looking for things to do this weekend, there’s always something to celebrate in Monterey County.

For year-round entertainment, head to our Annual Events Calendar or download the Annual Events PDF. Want to keep up to date on what’s happening in Monterey County? Subscribe to our newsletter.

Annual Events

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Big Sur Food & Wine

11/5/2026 - 11/7/2026

Savor the flavors of the California coast at the Big Sur Food & Wine Festival, an unforgettable celebration where world-class cuisine meets one of the most breathtaking backdrops on earth. This intimate, multi-day event brings together acclaimed chefs, renowned winemakers and artisanal producers for a series of tastings, dinners and culinary experiences unlike any other. From ocean-view vineyards to cliffside...

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Monterey Bay Half Marathon

11/7/2026 - 11/8/2026

The Monterey Bay Half Marathon is an out-and-back course beginning in historic downtown Monterey, running along Steinbeck’s Cannery Row, and next to the beautiful Pacific Grove shoreline. The course features scenic views of waves crashing on rocky beaches, beautiful Victorian-era homes, and frequent sightings of aquatic life (whales, dolphins, sea otters, pelicans and more). Celebrate your finish with family and...

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Christmas in the Adobes

12/11/2026 - 12/12/2026

Step back in time and experience the magic of the holidays at Christmas in the Adobes in historic Monterey! For two enchanting nights, the city’s historic adobes glow with the warmth of brightly lit luminarias, adding holiday décor, festive music and refreshments to the mix. Guests will stroll through more than a dozen historic buildings, many of which are open...

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AT&T Pebble Beach Pro-Am

2/1/2027 - 2/7/2027

Held every winter on the stunning Monterey Peninsula, the AT&T Pebble Beach Pro-Am blends world-class golf, scenic beauty and relaxed California charm. Taking place across Pebble Beach Golf Links and Spyglass Hill, this event draws PGA pros and amateurs alike for four days of elite competition and coastal vibes. The tournament offers breathtaking ocean views, fan-friendly access and a lively atmosphere....

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Pebble Beach Food & Wine

4/1/2027 - 4/4/2027

Pebble Beach Food & Wine is the West Coast’s premier epicurean lifestyle event, featuring four days of wine tastings, cooking demos and some of the most exclusive, unique dining opportunities available in the world. 250 acclaimed wineries and 100 celebrity chefs assemble to bring you the culinary experience of a lifetime on one of the most picturesque strips of coastline...

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Sea Otter Classic

4/15/2027 - 4/18/2027

A four-day "Celebration of Cycling," the Sea Otter Classic is regarded as the largest and most comprehensive gathering of cycling enthusiasts in the world. Part recreational biking, part competitive event, part festival, part expo and 100% fun. This action-packed cycling extravaganza features amateur and pro cycling events as well as family activities for all ages. New in 2026, the weekend will...

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Big Sur International Marathon

4/25/2027

Widely considered one of the world's most scenic races, the Big Sur International Marathon takes runners on an unforgettable journey along California's iconic Highway 1. Beginning in Big Sur and finishing in Carmel, the course winds past towering redwoods, dramatic ocean vistas, and the rugged beauty of the Big Sur coastline. Whether you're running the full marathon, one of the...

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Carmel Art Festival

5/14/2027 - 5/16/2027

The Carmel Art Festival celebrates the creativity that has made Carmel-by-the-Sea one of California's most beloved arts destinations. Each year, nationally recognized plein air painters gather to capture the area's iconic coastline, charming streets, and natural beauty, then unveil their finished works during a weekend of exhibitions and events. Visitors can watch artists paint outdoors throughout the community, browse gallery-quality...

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California Roots Music & Art Festival

5/28/2027 - 5/30/2027

Three days of reggae, roots, hip-hop and reggae-rock in one of the world’s most iconic music destinations. Known as one of the largest festivals of its kind, “Cali Roots” draws thousands of fans daily to experience live performances across multiple stages, vibrant art installations, local food and drink, and an atmosphere that celebrates community, culture and sustainability. Perfect for music...

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Spartan Race

5/29/2027 - 5/30/2027

Challenge yourself on the rugged trails of Toro Park during Spartan Race Monterey, one of California's premier obstacle course racing events. Set against rolling hills and sweeping views of Monterey County, competitors of all skill levels take on a series of demanding obstacles designed to test strength, endurance, and determination. With race options ranging from beginner-friendly courses to elite competitions,...

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LET'S GET SPECIFIC

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Need some inspo?

What path do you take? Out here, it’s a whole world of paths….and each one takes you to something incredible. From the dramatic panoramas of Big Sur to the fairytale cottages of Carmel-by-the-Sea, these paths tie all of Monterey together, creating one big, epic journey. A visit to the iconic Monterey Bay Aquarium and a trip through time on historic Cannery Row merely scratch the surface of things to do on California’s central coast. No matter what path you take, it’s sure to lead to inspiration. For additional inspiration, stay in the know with our e-Newsletter.