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Monterey Beer Festival

Monterey County Fair & Event Center 2004 Fairground Road , Monterey, CA 93940
October 5, 2024
  • Location: Monterey County Fair & Event Center, 2004 Fairground Road , Monterey, CA
  • Phone: (831) 372-5863
  • Time: 12:30 PM to 4:30 PM
  • Price: All ticket holders will receive a Monterey Beer Festival souvenir beer pilsner glass. Getting thirsty? Tickets are now available on Eventbrite at: General Admission Presale Price (through July 7, 2023) is $60, or tickets are $65 at the gate. (Note: There will be no VIP tickets this year.) More details and participating breweries will also soon be available on the website at Designated Driver tickets are again available. Designated drivers bring someone to the Festival for the fun but not the alcohol to get you home safely for $25 per person. The Monterey Beer Festival encourages all patrons to drink responsibly. Parking is available on Fairground Road. All Ticket holders must be 21 and over and show a current ID. Buy your tickets early and enjoy a discount! Donations are tax deductible, (Tax ID # 77-0402426).
  • Description:

    2024 date is a placeholder. Please check back for more information on 2024 event!

    Cheers to Beer and join us to celebrate our 20th Anniversary. Get your advance discounted tickets now!  Locals and visitors can take a fun “beer-cation” and celebrate the 20th Annual Monterey Beer Festival, presented by Chukchansi Gold Resort & Casino.

    There will be a terrific array of tasty beers from these breweries and more: Alvarado Street Brewery, Anderson Valley Brewing, Central Coast Brewing, CSA Craft Beer Distributing, LLC, Dust Bowl Brewing, Farmers Brewing Company, Hidden Hills Brewing and Blending, Hillside Brewing Company, New Glory Craft Brewery, Other Brother Beer Company, Peter B's Brewery, Sierra Nevada Brewery and more!

    Delicious food options to accompany the beer tasting will be available for purchase from Yum Yum Baked Potato, Bratwurst USA, Caesars Etc., and Olde Tyme Kettle Korn.

    NEW! At the upcoming Monterey Beer Festival on July 8th, there will be a fun putting activity courtesy of Tipsy Putt. Tipsy Putt is an indoor mini golf bar and restaurant serving up local beer, wine and cocktails. Opening on Cannery Row this year, they're excited to “par-tee” with all of us at the Monterey Beer Festival! Brass Tap Marina (opening Fall 2023 in Marina) will have a cornhole activity.

    Monterey Bay Touring Vehicles (the Designated Driver Sponsor of the Monterey Beer Festival) will have several cool cars on display and Brass Tap Marina and Bass Pro Shops will both have a booth on site.

    A limited number of e-vouchers from Chukchansi Gold Resort & Casino will be available for the first 200 people in line, too.

    Get ready to dance and enjoy some great music! Monterey County's top band, The Money Band, will be performing at the Monterey Beer Festival along with popular DJ Fredo on the Radio as Festival Emcee, who will also judge our popular Coolest Beer Necklace Contest!

    Bring your friends, spouse, significant other, uncles, cousins or just come and make some new friends at this friendly fun festival! A not-to-be-missed event for anyone 21 and over, the Monterey Beer Festival benefits the Monterey County Fair Heritage Foundation (a 501c3 non-profit organization – Tax ID #77-0402426).

    The Monterey Beer Festival attracted 4,000 attendees in 2022 who enjoyed tasting an array of outstanding beer and food.  In addition to many new beers to delight the senses and please your palate this year, the Monterey Beer Festival will feature live entertainment and a DJ, all in a totally fun, relaxed party atmosphere at the beautiful Monterey County Fair & Event Center.  

    The Monterey County Fair & Event Center is located at 2004 Fairground Road, Monterey, CA 93940 (enter Gate 5), Phone: 831-372-5863, email: Information and tickets will be available at  

    Please note that there is a Clear Bag Policy.


    Suds and Food Sampling! 

    Taste the very best beer from around the globe from your very own souvenir Monterey Beer Festival tasting pilsner included in with admission. The festival will provide hundreds of beers to sample plus a variety of delicious food available to pair with your beer of choice. Find some new favorite beers! There will be lots of new local craft beer choices, too, plus special festival surprises. Several food trucks with tasty offerings will be on site. More details will be coming soon!


    Great Live Entertainment

    The entertainment on the Main Stage will feature the multi-winning The Money Band (voted top Monterey County Band for a decade) for great tunes and dancing plus Festival Emcee Fredo on the Radio.


    The Coolest Beer Festival Necklace Contest!

    Use your imagination! Festival-goers are invited to wear their coolest Beer Festival necklace to the Monterey Beer Festival as part of a new contest judged on site at the Festival. There will be 3 winners who will receive tickets to the 2024 Monterey Beer Festival.


    About The Money Band

    Fronted by charismatic lead vocalist and harmonica player Zoe Alexander, The Money Band performs with a remarkable intensity and fire that garners new fans and critical acclaim wherever and whenever they play. They have been Voted "Best Band in Monterey County" by Monterey County Weekly newspaper and The Carmel Pine Cone from 2012 to 2022.They are the Playing every style from country to funk to disco to classic rock, reggae, modern rock and pop, with songs from The Beatles, Elvis, Johnny Cash, Van Morrison, The Rolling Stones, Kid Rock, David Bowie, KC & The Sunshine Band, AC/DC, Bruno Mars, Maroon 5 and many more of your favorites, The Money Band is famous for having a packed dance floor all night long! The Money Band has shared the stage with many major acts including Steve Winwood, Journey, The Dixie Chicks, Kenny Chesney, Lynyrd Skynyrd, Dave Mason, Link Wray, The Stray Cats, The Byrds, Smash Mouth and many, many more. They have toured and performed all over the United States as well as internationally, with dates in the UK and Europe including England, The Netherlands, Italy, and France. Additionally, they have performed for weddings, private parties, nightclubs, yacht parties, and at some of the most prestigious hotels and venues both locally and around the world. These include The Lodge at Pebble Beach, Carmel Mission Ranch, The Lake Tahoe Ritz Carlton, The Monterey Peninsula Country Club, The Biltmore Phoenix, AZ, Hahn Vineyards, The Ford Models Mansion Party in Bel Air, The CA Rodeo, The Silverado Resort in Napa, Coconut Grove at the Santa Cruz Beach Boardwalk, The Peabody in Memphis, TN, The Montalvo Art Center and The Hotel Negresco in Nice, France, to name just a few.


    Sponsorships are still available.

    Take advantage of great community sponsorship opportunities! Sponsors will build the loyalty of new customers by supporting this upcoming non-profit event which will attract thousands of attendees with the average age between 21-40 years old. They’ll gain outstanding visibility and very unique benefits through their valued sponsorships and support of an important resource in Monterey County!  Sponsors will also reach thousands of people!  A limited number of sponsorship opportunities are available with many great unique benefits. Please call Wendy Brickman at (831) 594-1500 or email  for more information. 

    Thank you to our valued 2023 Monterey Beer Festival Sponsors: Chukchansi Gold Resort and Casino (Presenting Sponsor), Brass Tap Marina, Monterey Touring Vehicles, Bass Pro Shops, and Peninsula Tire.

    Monterey County Fair Heritage Foundation

    The Monterey County Fair Heritage Foundation supports the functions of the Monterey County Fair & Event Center and its mission. Primarily, the Heritage foundation funds capital improvements at the Monterey County Fairgrounds and youth scholarships. The community is urged to join the Monterey County Fair Heritage Foundation and receive great VIP benefits at the upcoming Monterey County Fair and all of the Heritage Foundation events throughout the year. Become a member of the Monterey County Fair Heritage Foundation and receive discounted ticket prices as well as other member benefits. To become a member, log on to


    Craft Brewing is still going strong! Here’s some 2023 background information and stats:

    According to the California Craft Beer Association, California is the birthplace of the American craft brewing movement and at the forefront of the industry’s growth. Today, more breweries call California home than any other state in the nation. As of January 2023, more than 1,100 craft breweries are in operation across the state, more than any other state in the nation.

    CCBA’s brewery members and craft beer enthusiasts play an important role in supporting the economic engine in California. In 2021, craft breweries contributed $9.03 billion to the state’s economy. The industry supports more than 54,036 jobs across the state.




2004 Fairgrounds Rd, Monterey, CA 93940

The Monterey County Fairgrounds is a dynamic…

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