See Monterey provides members with cooperative marketing & communications opportunities throughout the year in various formats. Learn how to get involved with us.
Another Day in Monterey Hotel Promotion
Monterey County hotels are invited to participate in this See Monterey pilot program designed to boost bookings with a new "Buy 2, Get 1 Free" room night promotion. Download the Program Deck.
Program Details
- Offer: Hotels must commit to a “Buy 2, Get 1 Free” room night offer, designed to drive bookings with a third night free.
- Timing: Launches the first week of April and runs through June 30, 2025.
- Hotels must commit to providing redemption information to determine the number of bookings driven through the promotion.
Why Participate?
- Drive more bookings during lower-demand periods.
- Set your own blackout dates and terms and conditions, ensuring flexibility based on your business needs.
- Gain exposure through See Monterey’s dedicated marketing channels, including a promotion landing page, targeted email distribution and paid advertising.
Don’t miss this chance to be involved in this exciting new initiative. Register by March 21, 2025.
Kind Traveler Partnership
See Monterey is so glad to have a partnership with Kind Traveler. This partnership gives all See Monterey hotel members access to Kind Traveler’s Every Stay Gives Back Program. This pioneering, responsible travel platform empowers travelers to support local causes with each stay at participating properties. Through Kind Traveler’s Every Stay Gives Back program, live impact dashboards create transparency and educate future guests about the importance of supporting local community and environmental causes during their stay, helping to develop a deeper emotional connection. By joining, you’ll join See Monterey in a commitment to promoting responsible travel and contribute to our vision of a thriving tourism economy that enriches Monterey County’s economic vitality and quality of life for all.
Through Kind Traveler's Every Stay Gives Back program, learn how to celebrate and communicate positive impact metrics garnered with every guest visit, meet sustainability goals and gain endless storytelling opportunities, PR angles, competitive advantage and guest loyalty. Learn more here.
Photography Co-Op Mini Sessions
The photography co-op will return in fall 2025. This is an easy way for businesses with smaller marketing budgets and limited resources to get professional photography for their marketing and communication programming. See Monterey will arrange one-hour sessions with a professional photographer who will provide 15-20 high-quality images. Tips for set-up and talent will also be provided.
Content Submissions
Submit story ideas and information on your business to the PR & Marketing Content Request on a seasonal basis to help generate press coverage and social media content.
Evergreen Content Submissions
Submit content to us any time you have news, updates and ideas for inclusion in digital and social media, email newsletters, the See Monterey Blog and See Monterey PR. Look out for opportunities to host media that the PR team is hosting and be featured in print, online, broadcast and social media.
How to Submit Content
- Subscribe to Our Monthly Member Emails: When you become a See Monterey Member, you will be added to our database to receive monthly Member email communications. Look out for our bi-monthly Content Requests seeking information on your business.
- Submit Content Anytime: Submissions can be leisure or group-focused. Please don't hesitate to share your story, no matter how big or small.
- Write a Guest Blog: Create relevant and engaging blog content that will inspire leisure travel and group business to Monterey County and your business while increasing search engine visibility and social content. View our Blog Submission Guidelines.
- Update Your Member Listing, Special Offers and Events: To update your member listing or special offers, please use the See Monterey Extranet. New or updated event listings can be submitted here.
- Submit Update Imagery & Videos: Provide new high-resolution images for features on our owned platforms and submission to relevant earned media opportunities.
Connect on Social Media
- Keep Us Informed: Tell us what your business is up to! Share any deals or discounts that you are offering for locals, upcoming events, new menu items, etc., to promote. Members can update their listing, event and special offer content via the See Monterey Extranet.
- Share Content with Us: Share recently updated photos and videos with us!
- Tag Us: Use the hashtag #SeeMonterey or tag us for amplification.
Campaign Guidelines
"Find Your Way Here" (Leisure)
See Monterey created a Find Your Way Here campaign toolkit to inform destination partners about the new brand identity and campaign and ensure See Monterey and our partners are conveying unified messaging about our destination.
"Inspiration Meets Here" (Group Meetings)
See Monterey created Inspiration Meets Here campaign guidelines to inform destination partners about the new Group and Meetings campaign and ensure See Monterey and our partners are conveying unified messaging about our destination.
"Seek + Find" (Luxury)
This campaign emphasizes not just luxury accommodations but uses stunning landscapes and surprising visuals to illustrate that Monterey County has the most diverse luxury offerings in the world (or at least the U.S.). Rooted in the idea that seeking true worth often leads to discovering something priceless, “Seek & Find” is distinct in its look and feel, media and audience targeting while aligning with the “Find Your Way Here” brand platform to enhance its impact across segments. View guidelines here.
Contact Us
If you are interested in learning more about these programs, the Marketing Communications team can be reached at Marketing@SeeMonterey.com and Media@SeeMonterey.com.