See Monterey Marketing Communications Opportunities

Find Your Way Here Campaign Toolkit

See Monterey created a Find Your Way Here campaign toolkit to inform destination partners on the new brand identity and campaign, and ensure See Monterey and our partners are conveying unified messaging about our destination. 

Content Submissions

Submit content to us any time you have news, updates and ideas! Submissions are always considered for inclusion in digital and social media, email newsletters + the SeeMonterey.com blog and MeetinMonterey.com blog and See Monterey PR. Look out for opportunities to host media that the PR team is hosting and be featured in print, online, broadcast and social media.

HOW TO SUBMIT CONTENT

• SUBSCRIBE TO OUR MONTHLY MEMBER EMAILS: When you become a See Monterey Member, you will be added to our database to receive monthly Member email communications. Look out for our bi-monthly Content Requests seeking information on your business.
• SUBMIT CONTENT ON AN ONGOING BASIS ANYTIME YOU HAVE NEWS, UPDATES AND IDEAS: Submissions can be leisure or group-focused. Please don’t hesitate to share your story, no matter how big or small.
  • View See Monterey’s 2023/24 Content Calendar to see what we're planning to cover for the year ahead and to align with us.
  • View See Monterey’s Social Media Toolkit to further align with Monterey County’s marketing communication efforts. Learn more about our ongoing content submission guidelines.
• SUBMIT A GUEST BLOG: Create relevant and engaging blog content that will inspire leisure travel and group business to Monterey County, and your business, while increasing search engine visibility and social content: Learn More.
• UPDATE YOUR MEMBER LISTING, SPECIAL OFFERS AND SUBMIT AN EVENT: To update your member listing or special offers, please use the See Monterey Extranet. New or updated event listings can be submitted here.
• SUBMIT A NEW IMAGERY: Provide new high-resolution images for features on our owned platforms and submission to relevant earned media opportunities.

Digital Co-Op Opportunities

Participate in targeted campaign co-ops throughout the year for leisure and group publications!

We are still planning co-op opportunities for FY2324. These programs are perfect for businesses with smaller marketing budgets and limited resources. See Monterey manages the program and reports on behalf of participants while covering a portion of the campaign costs. This is a great way to get your business in front of a large, targeted audience! In the past, See Monterey has offered an SEO and social media co-op, both of which have proven to be successful for our participating partners.

As we dive into planning co-ops for the year, we'd love to hear which type of co-op you're interested in. Just drop us a line at marketing@seemonterey.com.

Kind Traveler Hotel Partnership

EVERY STAY GIVES BACK

This partnership is open to hotels only. See Monterey is a Destination Sponsor with Kind Traveler, the first Give + Get hotel booking and sustainable travel media platform, focused on connecting travelers to sustainable destinations and hotels. Kind Traveler has recently launched their newest program, Every Stay Gives Back, which enables lodging partners to empower travelers to positively impact the local community. 

Research has shown that 97% of travelers want their travel dollars to positively impact the communities they visit (2022 Kind Traveler Impact Tourism Report). Discover how you can meet the needs of today’s visitors traveling with a regenerative mindset seeking to leave destinations better than before they arrived. See Monterey is inviting lodging partners to participate in a sustainability & marketing initiative spearheaded by Visit California and Kind Traveler where every guest stay can mobilize funding for local charities in Monterey County. 

Through Kind Traveler’s Every Stay Gives Back program, learn how to celebrate and communicate positive impact metrics garnered with every guest visit, meet sustainability goals, and gain endless storytelling opportunities, PR angles, competitive advantage and guest loyalty — all while promoting a direct booking. 

If you are interested in learning more about the program please email us at marketing@seemonterey.com.

Visitor Profile Study

See Monterey is taking significant strides to enhance its understanding of Monterey County visitors and their preferences by leveraging technology-enabled intercepts to elevate its research efforts across the destination. The new study will be live in locations throughout the county displaying QR codes. The technology-enabled intercepts are expected to double the number of participants, allowing for a more robust data-driven and real-time analysis of visitor behaviors and preferences. 

But we need your help to conduct this study! We are counting on your participation to get these important surveys in front of visitors and motivate your frontline employees to talk this up. The more information we gather, the more accurate the information will be, and the better we can strategize going forward.

If you are interested in participating, please email us at marketing@seemonterey.com.