See Monterey Members Hub


A thriving tourism economy that enriches Monterey County’s economic vitality and quality of life.


To generate community prosperity for Monterey County through the responsible promotion and growth of the tourism economy.

Guiding Principles

Promotion of Monterey County as a destination and See Monterey’s efforts to strengthen the tourism and hospitality industry must:

  • Promote an inspiring, memorable, and life-enriching visitor experience.
  • Enhance the community’s quality of life by increasing economic vitality throughout the County.
  • Consistently engage the community to grow awareness and appreciation of tourism, gain resident input, and maintain productive collaboration with local governments.
  • Encourage collaboration with our community partners to create a shared vision for sustainable growth in the region.
  • Educate and inform locals and visitors to ensure that our natural resources and environment are used responsibly.
  • Support an environment that is welcoming to all and respects our unique history, land, and culture.
  • Ensure fiscal responsibility in driving results for our investing members and partners.


  • Connectivity: We are leaders committed to the greater good. We value a relational not a transactional approach and ensure that our work positively impacts our community.
  • Collaboration: We believe that working together results in better outcomes. We seek opportunities to build effective coalitions with our partners. We value each individual's contribution to ensure our high standards of professionalism.
  • Agility: We are creative, nimble, and embrace change. We invite new ideas and innovation to ensure that our work is effective and focused on the future.
  • Accountability: We are dependable experts in our field and reliable stewards of the resources entrusted to us. We are committed to listening, learning, and pushing ourselves to improve.
  • Inclusivity: We are committed to the principles of diversity, equity and inclusivity – as an organization and in terms of how we promote the destination.
  • Sustainability: We embrace responsible and respectful travel as a necessity to protect the destination which ensures the long-term vitality of the tourism economy for hotels, other hospitality businesses and the greater community.

Get the Most from your Membership

  1. Get to know us and network with other members at our quarterly orientations
  2. Participate in our Marketing and Sales co-ops
  3. Check out our destination research and reports
  4. Attend our meetings and events
  5. Update your listing on our website
  6. Submit deals and events
  7.  Follow us on social
  8. Amplify your message and get involved with our content marketing programs
  9. Participate in media FAMs
  10. Let us know what you think! We want to hear from you so let us know if there’s something different we can do to promote your business.